Employees NewBelgium get a Fat Tire Cruiser after one year of service


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#17 in the Green Goldfish Project – New Belgium Brewery

Submitted by Owen Clark:

This is a little outside the box, but New Belgium gives their employees a free cruiser bike on their one year-anniversary with the company. The bike is similar to the one on the cover of the brewery’s flagship beer Fat Tire. The bikes have developed kind of a cult following in Colorado, fostering the image of New Belgium as a hip sustainable company and one of the coolest places to work in the state.

YouTube video showcasing the Cruiser:

Today’s Lagniappe (a little something extra thrown in for good measure) – New Belgium was born on a bike. Here’s the backstory with founder Jeff Lebesch:

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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