Employees define the CULTURE by the book zappos


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CULTURE by the book is a Yearly Affair @zappos

#43 in the Green Goldfish ProjectZappos

Taken from a post in Entreprenuer by Diana Ransom:

zappos culture book

Jenn Lim helped Tony Hsieh refine the idea of asking Zappos’ employees to define the company’s culture. Each year since, employees will submit a few paragraphs about what Zappos means to them, for inclusion in the book. The company ships the book anywhere in the world for free, upon request.

“Knowing that the culture priority at Zappos is even higher than customer service, Zappos’ success makes perfect sense,” says Lim. “If you get the culture right, then the rest just falls into place.”

Today’s Lagniappe (a little something extra thrown in for good measure) Here’s a YouTube video from Zappos on the book:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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