Dunbar 150 – Dreamland 45,000


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Two colleagues and I have decided to profoundly change the way B2B sales is executed. (Really… We did…)

It all started last November at a barbecue joint in Birmingham, AL. (Read about our Dreamland experience.) At the time, none of us knew the other two also had the Don Quixote gene, ever-ready to embark on a grand quest. It’s been a fascinating ride so far, and the windmills keep getting interestinger and interestinger.

E-Rep – the electronic alter-ego of the “H” or Human Rep – is at the core of our vision. We convinced a real, live client to buy in. They’re paying us real, live money to build one. More accurately, to build them a set of E-Reps; one for each of their H-Reps. This train has left the station…

There are lots of reasons we think we can pull this off, one of the main ones being Dunbar’s Number. Based on lots of anthropological data, Dunbar says a single person can maintain a stable relationship with at most 150 others. We can’t prove it (yet), but we think a rudimentary E-Rep can maintain stable relationships with 45,000.

For just a moment, assume we’re not insane. Assume is actually possible. You could enter the business battleground backed by an army of 45,000. Your competitor enters with 150. The poor slob brought a knife to gunfight.

Might be worth your while to keep an eye on Dreamland Interactive.

Republished with author's permission from original post.

Todd Youngblood
Todd Youngblood is passionate about sales productivity. His 3+ year career in Executive Management, Sales, Marketing and Consulting has focused on selling more, better, cheaper and faster. He established The YPS Group, Inc. in 1999 based on his years of experience in Sales Process Engineering – that is, combining creativity and discipline in the design, implementation and use of work processes for highly effective sales teams.


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