Drupal: Popular Reasons Why it is Well-Suited for Real-Estate Business Websites


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The real-estate business can prove to be quite a vexing endeavor, especially considering that it is a primarily offline industry that must adapt and survive in a world that is growing more and more digital by every passing day. Thankfully, they have found a robust way to power through the challenges of today’s business environment — websites. With a website, real-estate businesses gain a digital presence and a terrific means to showcase listings, the services they offer, and much more.

So, they depend on these websites to pull in and engage with customers before they interact in person. It is a crucial point in the customers’ journey, which means that the site must deliver a high-quality experience. It, in turn, means that real-estate businesses must ensure that they make use of only high-quality resources while building their website. And one of those resources is the CMS. A quick search on the internet will show you that Drupal is the go-to choice in this regard. Read on to see exactly what makes it so accessible.
1. Easy integration: A real-estate business offers a plethora of services, which means they must integrate the site with various systems, such as that for payments, bookings, appointment scheduling, and more. Do you know what can help with that? Yes — Drupal; besides seamless third-party integration, it also offers the ability to integrate with mobile apps and whatnot.
2. Smart search option: Real-estate websites typically have an abundance of information to offer to users. It is why the website must be able to assist users’ endeavors in this regard via features like alternate spellings, related content, autocomplete, and location-based search, among other options to ensure that they can find what they are looking for and that too without a hassle. Drupal’s modules like Search API Solr Search, Search API, and more that ensure you can do that and so much more.
3. Filter and organize: Users must be able to sift through listings based on their preferences, be it in the context of price, location, or something else. Drupal makes that possible through the provisions of simple to use filters that allow users to filter and sort search results following their needs and preferences. Perhaps they want to see the most expensive listings first in a particular city — the point is Drupal will help you deliver that convenience.
4. Multilingual: Offering different languages is a terrific way to enhance accessibility to your business immediately. To enable this, Drupal offers support for more than 100 languages, off the shelf translations, and more. Of course that’s not all — it also empowers real-estate websites with features and functionalities like easy addition of languages, content translations, and so much more.

It is clear that Drupal will help take your real estate website to a new level, but provided the development is done right. So, ensure you find a trusted name for Drupal web development services when you set out to develop a website for your real-estate business.

Mrunal Chokshi
Mrunal has been actively involved in Internet marketing for more than 10 years. His knowledge and experience motivates him regularly in contributing through writing on technology topics.


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