Dow Jones SalesWorks and Companies & Executives expand on a global scale with more than 15 million companies world wide included in its databases
NEW YORK, August 13, 2008 – Dow Jones & Company today announced comprehensive enhancements and expanded global content focusing on companies of all sizes in its SalesWorks and Company & Executives products. The newest enhancements feature additional company profiles on a global level, expanded Web content and enhanced alerts with company specific information.
The enhancements provide users with additional relevant information by boosting the global content offering, particularly outside of the U.S. An additional three million records have been added outside of the U.S. on top of the 10 million U.S. companies that were added in May, bringing Dow Jones SalesWorks and Companies & Executives databases to more than 15 million companies. The increase in company records assists users selling to and researching more companies worldwide.
Sales representatives and business professionals need to be up to date with industry news to be successful. Being able to quickly spot and then drill down to companies mentioned in articles gives a user added intelligence to act on an opportunity, arming them with new ideas, while saving time often wasted with numerous searches for information. Enhanced alerts now include a summary of the companies mentioned in the articles. This unique extraction technology enables each company mentioned to be linked to a detailed company profile, helping users to effectively and efficiently research a company.
Other enhancements focus on helping sales professionals obtain a broader perspective on news impacting their territory through Web content. This content is now available within the Company Radar functionality, a high-performance feature within Dow Jones SalesWorks that allows sales and marketing professionals to uncover and focus on the right opportunities through precision news filters. The addition of Web content to Company Radar extends user ability to monitor business changes signaling an opportunity or threat from conversations on a blog to news coverage of smaller companies. The enhancement includes 12,000 editorially selected sites ranging from blogs to news outlets.
Additionally, Dow Jones’s Intelligent Indexing is applied to the Web content, ensuring results are highly targeted, leading to more relevant and timely alerts. This information provides users with the most comprehensive news coverage of their target companies and ensures no opportunity is missed.
Further enhancements include:
• Improved industry hierarchy navigation;
• Detailed interpretation of financial, economic and political developments and news analysis in global emerging markets from Business Monitor International;
• Expanded executive data including executive compensation.
“Dow Jones prides itself on consistently providing information that creates true business value,” said Tom Aley, Senior Vice President and Managing Director, Business Relationship & Intelligence, Dow Jones. “The strategic decision behind our continued expansion of content is now coming to life, with enhancements that are making a significant impact in the daily activities of our global customers. And this is just the tip of the iceberg. There will be many more developments and enhancements to come.”
To learn more about Dow Jones products, visit http://solutions.dowjones.com/generateinc.
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ABOUT DOW JONES
Dow Jones & Company (www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron’s, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.
ABOUT DOW JONES BUSINESS & RELATIONSHIP INTELLIGENCE
Dow Jones Business & Relationship Intelligence provides leading customer intelligence solutions that enable organizations to capitalize on opportunities and build profitable business relationships. The combination of next generation technology with actionable information powers the performance of sales and research professionals plus media organizations.
Dow Jones Business & Relationship Intelligence’s award-winning customer intelligence solutions include information on millions of companies and executives and world-class news, plus unique triggering, relationship mapping, research and prospecting tools. Integrating these tools and content behind your firewall provides a single, complete view of a customer further increasing your effectiveness.
