Do You Show “Hospitality” to Your Customers?


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hos·pi·tal·i·ty? –noun, plural -ties.
1. the friendly reception and treatment of guests or strangers.
2. the quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way

When I was sitting in a strategy session with one of my clients last week, a strange word came up on their list of beliefs: Showing hospitality to their customers. The word, “hospitality” seemed misplaced in a paragraph of company goals and mission statements. However, the more I thought about it, the more I knew this client got it right.

Liz Strauss, one of the most influential bloggers on the web, talks about that “You are only a stranger once” and all the things that she learned from her father, the bootlegger and saloon owner. She also got it right too.

Serving the customer and making them feel satisfied is so much like receiving “guests and strangers in a warm, friendly, generous way“. However, we often overlook the role that hospitality plays when a customer visits our office, factory or we travel with a them on the road. It’s not about taking customers out to expensive dinners or buying them fancy gifts. It’s about focusing on them and making them feel welcome.

Hospitality also means slowing down to connect. We are all in such a rush (including me) to accomplish so much today, this morning, this hour, and this minutes, that when we do finally interact with our customers, we do not slow down to truly connect with them to form a trustful and long lasting relationship that can only be good for our business.

How do you show hospitality to your customers?

Want to take the next challenge? How do you show hospitality to your employees everyday?

Republished with author's permission from original post.

Barry Moltz
Barry Moltz Group
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.


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