Do You Read Blogs or Bloggers?


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Olivier Blanchard, Gini Dietrich, Todd Defren, and Kyle Lacy are among many bloggers whose blogs I visit and read regularly. Each writes about the intersect between social media and marketing — but there is a distinction that three blogs share with each other.

Here is Olivier Blanchard’s blog:

Olivier Blanchard - blog screenshot

Here is Gini Dietrich’s blog:

Gini Dietrich - blog screenshot

Here is Todd Defren’s blog:

Todd Defren - blog screenshot

Here is Kyle Lacy’s blog:

Kyle Lacy - blog screenshot

Do you spot the distinction that Olivier, Gini, and Todd share? Do you see the prominent logos and locations of The BrandBuilder Blog, Spin Sucks, and PR Squared? Do you recognize how Kyle’s blog name is his own name?

One convention isn’t necessarily any better than another, but I don’t recommend you read Spin Sucks. I do recommend you read Gini, though.

Something to think about.

Republished with author's permission from original post.

Ari Herzog
Ari Herzog is the Principal of Digital AH, providing services in digital media auditing, marketing, and training.


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