Ari Herzog
Ari Herzog
Ari Herzog is the Principal of Digital AH, providing services in digital media auditing, marketing, and training.
A Tale of 2 Vatican Videos
Pope Benedict XVI sent his first tweet this week to launch News.va, developed by the Vatican's Pontifical Council for Social Communications, aggregating content and...
How Old-Fashioned is Online Anonymity?
The literature suggests that, compared to face-to-face, the increased incidence of flaming when using computer-mediated communication is due to reductions in the transfer of...
Why I Quit the Third Tribe
Brian Clark, Sonia Simone, Chris Brogan, and Darren Rowse — four bloggers that command speaking rates of thousands of dollars a day — are...
Why Mashable’s Comment System Fails
There is no denial that Mashable articles are trendy and to the point, but so are articles on Techcrunch, ReadWriteWeb, and the Business Insider....
TNT Lied; Twitter and Facebook Talk Back
Falling Skies, the new television miniseries with Steven Spielberg as executive producer, premiered on TNT with the promise of "limited commercial interruptions" courtesy of...
Why Your Daily News Lacks News
There is a reason why dozens (if not hundreds) of residents don't read the daily newspaper. There is a reason more people read it...
Do You Read Blogs or Bloggers?
Olivier Blanchard, Gini Dietrich, Todd Defren, and Kyle Lacy are among many bloggers whose blogs I visit and read regularly. Each writes about the...
Why Facebook and Twitter are Old News
McDonald's is on to something. An interactive billboard in Stockholm, Sweden encourages participants to play a game to get a free drink. As long as...
Learn Email Marketing From Butchers
Walk into a butchery and ask for a cut of meat. You may be asked about thickness and weight, but the butcher will never...
Blame Email, Not Web, For Lost Productivity
The conclusion of a recent harmon.ie survey is virally spreading across the web into newspapers and blogs. All you need to do is run...
How Newspapers Adapt to Social Media
The next time you visit Los Angeles, California, add this application to your iPhone, walk along the Hollywood Walk of Fame, and watch history...
When a Blog Has Its Own Twitter Account
The Future Buzz is the name of a media and marketing blog written by Adam Singer. It's also the name of a Twitter account. Adam...
How Gravatars Promote Your Identity
Whereas CommentLuv and KeywordLuv promote your blog, a gravatar promotes your identity. Looking back at recent articles on this blog, here are 9 gravatars that...
When Your Tweets May Not Be Your Own
Photo credit: ariadna Every tweet sent by Southwest Airlines is written by Christi McNeill, but she is explicit that her personal tweets are not representative...
What Bill Dorman Can Teach Us About Value
A risk manager, according to the International Organization for Standardization, should be dynamic, transparent, systematic, and inclusive. Those who practice risk management should be...
Blog Once More and Risk Arrest
Photo credit: nancybechtol Le Nguyen Huong Tra, a 35-year-old Vietnamese blogger, who was arrested last fall for giving bad press on her blog to a...
When Someone Unsubscribes to Your Email
Photo credit: cohdra Habitually on the receiving end of more press releases than I care about, such as what Presswire sent me today, I followed...