Develop a Social Media Engagement Strategy to Increase Customer Loyalty and Brand Awareness


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Singapore, November 17, 2009 – Social media marketing is an engagement with
online communities to generate exposure, opportunity and sales. However,
companies who intend to use social media for such purposes must be aware of
the new rules of engagement. It is crucial that marketers adopt a revised
mindset when approaching social media marketing, for improper usage of
social media could result in a critical backlash for your brand’s

Pacific Conferences is organising a 2-day “Social Media Marketing”
conference on 1 – 2 February 2010 in Singapore and 4 – 5 February 2010 in
Hong Kong to equip delegates with insights on developing a holistic
strategy to effectively use social media to engage modern, digitally savvy

Packed with case studies and experiences from adidas, Sony Pictures, Anna
Sui, Fairprice and more, this conference will equip delegates with the
skills to develop a comprehensive social media marketing strategy to
establish dialogue and engage the consumer. This in turn will strengthen
customer loyalty and increase brand awareness.

Conference speaker Jeremy Woolf, Global Social Media Practice Lead at Text
100, pointed out that “Social media is becoming an important part of the
communications mix in many Asia Pacific countries. NGO’s, large and small
companies, not-for-profits and government agencies alike need to understand
their role in the increasingly complex social communities in which their
audiences “live”. Those that fail to do so risk obscurity. This conference
provides an excellent opportunity to share best practices as we all come to
terms with this environment,”

Craig Law-Smith, Marketing Director, Microsoft South East Asia Services
Group, similarly feels that social media is the catalyst which will
transform the entire marketing profession. “Marketing as we know it is being
turned on its head and social media is at the forefront of this change. It
is not only the right thing to do but it is also imperative for our
respective businesses to not only start listening to the conversation but
actually join the conversation,” he said. Craig will share on how Microsoft
developed a comprehensive social media programme for their organisation

Steve Garton, Executive Director – Media, Synovate, who will demonstrate how
marketers can integrate social media into their existing marketing mix using
case studies from the Asian Marketing Effectiveness Awards, added that it is
imperative that marketers participate in conversations to understand their
customers. “The time for analogue marketers with digital challenges is
running out. With social media taking an increasing share of consumers’
time, it’s now time to be part of the conversation and draw closer to the
consumer. Make a start by experimenting and gaining experience, and by
looking at award-winning examples of how social media can build brands.”

Other speakers in the line-up include Paul Mottram, Chief Operating Officer,
Upstream Asia who will be sharing on developing a framework for selecting
social media channels for your marketing mix, Tony Boatman, Executive
Director, The Climate Project Singapore who will divulge how The Climate
Project built a community using social media tools and how companies can use
the same principles to follow suit, and Pushkar Sane, Chief Digital Officer
North & South Asia & Global Head of Social Marketing Practice, Starcom
Mediavest Group who will be providing insights on engaging influencers to
assist in creating buzz about your brand.

The conference will also feature a panel discussion on “Social Media
Marketing in Asia”, which will touch on issues such as growth predictions
for social media usage in Asia, barriers to entry faced by marketers who
intend to use social media marketing, the future role of traditional media
in marketing and whether ‘sponsored conversations’ is an ethical marketing

Attending delegates can expect to take away strategies and best practices
for implementing and executing a social media marketing campaign.

Conference Details can be found below:

Title: Social Media Marketing
Date: 1 – 2 February 2010 (Singapore) & 4 – 5 February 2010 (Hong Kong)
Time: 9am – 5.30pm
Venue: Sheraton Towers, Singapore & The Excelsior, Hong Kong

About Pacific Conferences

Pacific Conferences specialises in organising business conferences aimed at
providing interactive, insightful information and analysis about issues
facing businesses in Asia-Pacific. Our conferences are developed through
thorough research and a deep understanding of the critical concerns facing
industry professionals. They are addressed by experts and leaders who have
deep knowledge and practical experiences in their respective areas.

More information may be found at

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