Design Thinking Approach to Building a Successful App


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Industries today survive on technology. Our everyday life surrounds around mobile apps today. Some companies plan mobile apps for employees to promote effective performance whereas some plan for customers for all segment markets to gain an edge over the competition, build brand value. A good business revolves around mobile apps altogether.

However, it’s not the app that counts but its overall approach based on which it is designed matters. A well-built enterprise app design is not about making it just look good. It’s about creating a positive user experience and solving real problems for real people in real time.

Well-designed mobile apps remove agitation along the user journey, resolve user pain points and foresee issues users may not even see if it’s coming! Such apps are able to predict user needs because of the design thinking approach applied to it while establishing to their development process. To gain such advantage over the competition, enterprises project their interest towards app development companies that understand business requirements and drifts technology angle in the outcome.

Why Should A Company Plan for Design Thinking Approach to Build Mobile Apps?

Design thinking approach is not restructuring an existing application or workflow; it focuses on users needs, how they going to be benefitted with it, what proves it individualism in the market, how mobile devices can help users to have right and accurate data, insightful information and expert advice. By focusing on what the user needs, organizations can eliminate hurdles, drive app adoption amongst users and get greater business value out of enterprise mobility.

Design Thinking is developed in three phases: Understand, Explore and Materialize. At the same time they are divided into six key elements: Empathize, Define, Ideate, Prototype, Test and Implement.

The design thinking approach process is cyclic; regardless of the stage you are in, you can go back to one step back, identify challenges and improve the product. This is one important thing that should be done on a constant basis to be sure of the phase. The process is also correlative, which means that each phase must consider previous stages in order to not miss any details.

When competition is top notch in the market and everyone focuses on gaining customers loyalty; it starts with reaching to customers at right time as per their need. Customer experience can make or break a company, and word of mouth spreads among consumers in near-real time quickly.

Because a mobile app is likely to play the central part of overall customers’ experience, it’s essential to implement design thinking approach to an app lifecycle, from start to finish, provided your mobile app development company have proven track record and experience of applying design thinking approach in mobile app development process.

The Approach

  • Identify your users: To build an app that fulfills the need of users, it is crucial to have a picture in mind of your target audience requirements. It’s important to collaborate the app that serves the intent of ease of usage for the user along with efficient outcome.

    The audience may vary as per the geography, demography, niche segment etc. Thus, the more you know about your audience, the better you can serve their needs. This ensures that users are comfortable using the app and be an active participant as per their emerging needs every then and now.

  • Interactive design: The one thing that users see in an app is its user-friendly design. One of the most lucrative components in user experience is when a user feels that the design is surreal and meets all requirements on one go.

    The design should be able to tell a story with each space slot. It is also how app developers, UI/UX designers and IT professionals working on the app should think while building mobile apps. All user needs should be embedded in the app making it as much interactive as possible.

  • The simple, the merrier: It’s important to focus on one central problem that nurtures multiple solutions simultaneously. The best approach is to build a prototype and set a base for multiple changes as per the necessary understandings. A simple approach would reap benefits that even a complex module cannot preach.

    The troughs could be minimized with the help of a strategy that fulfills the employee understanding and crests user needs. An app is build using user’s feedback on the roll and simultaneously applying it on the development phase to fix any issues and expand the horizon.

  • Regular tests: The strategy that follows best till the end is to take advantage of the test phase. The end result is positive if one reaps the benefit when time allows. An app should work well off on all multiple platforms, be it Android, IOS, Windows etc., it should not lag behind in any.

    The best recommendation is to test often and avoid any last minute hassle. If something doesn’t work on one platform, you can immediately rectify the issue and check if the situation persists in other platforms. Rigorous testing is what going to make an app error-proof.


There may be numerous tips on how one should pave to build an app based on design thinking approach. The solution is as simple as it sounds. It’s the value that you put in the plan and make the maximum out of it. User understanding is the base of an app development along with an interactive design that captures the user’s expectation in the end. An app is built on trust, capabilities, understanding and understanding altogether.

Yogesh Choudhary
Yogesh Choudhary is the founder & CEO of Finoit Technology, a leading mobile app development company which makes app ideas into reality by providing unique design and app development services across IOS and Android platforms.


  1. In our company, we also stick to similar principles by developing interfaces of mobile applications for various purposes. A good business revolves around mobile apps altogether. – this is quite true, because the share of traffic and users of mobile applications in relation to other platforms is growing and will continue to grow further. Therefore, any business that wants to stay on the market must adapt and are not afraid to introduce a new one.


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