Customers As Your Sales Force!


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I was planning on writing this week. I am working on two books but here I sit in another airplane!

On Friday I got a call from one of our smartest and most innovative customers who is leading a global customer centricity and retention effort at MetLife.

We had a call to catch up on our global learning strategy and at the end of the call she said, “I am glad you set this call, I was going to call you anyway.”

I said, “Really? Why?”

She said, “I am presenting at a customer experience conference and thought it would be cool if you could co-present with me.”

I said, “I would be honored…when?”

“Tuesday morning”, she said.

I said, “I have nothing on my calendar as I have it blocked for writing, I will be there!

There is nothing more flattering, nothing more desirable, and really nothing sweeter than a valued customer selling on your behalf.

I think every organization’s goal, and every person’s mission should be to create so much value and service your customers so well that they become an extension of your sales force.

When you create experiences that are so great, provide value and ask nothing in return, it is truly amazing the blessings that come.

I am sitting on another American Airlines flight on my way to another customer experience conference.

I have a feeling that my experience at this customer experience conference will be positively different from my last.

I have an important question for you; Do you add value and create experiences that are so exceptional your customers sell for you?

As a follow up, here is an even more important question; If you are not creating customers as an extension of your sales force, why not?

Republished with author’s permission from original post.

Peter Psichogios
Peter Psichogios is the President of CSI International Performance Group whose mission is to help companies create engaging employee and customer experiences. Prior to joining CSI International Peter served as an executive member of one of the largest Instructional System Association companies in the world. In this capacity, he led all the front-end analysis and worked directly with Dr. Ken Blanchard. Peter has been fortunate to work with the who's who of the Fortune 500, helping them deliver innovative learning, engagement and recognition solutions.


  1. My colleague, Professor Philip Kotler, has agreed with the identification of bonded customers, who are advocates for the brand, as an organization’s defacto sales representatives. They are both highly favorable and vocal in speaking to others about ‘their’ brand. This is something I alluded to in a CustomerThink interview on this subject from a few years ago:


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