Creating the Ultimate Customer Experience: Snow Days and the Customer

I love snow days. Even though I am now the owner of a mystery shopping company and long past grade school, the forecast of snow – and lots of it – always adds excitement to the air. And while I’m not jumping up and down and clapping my hands because I won’t have to take that quiz I didn’t study for, I am jumping up and down and clapping my hands because snow days provide me with an opportunity to think about ways I might serve my customer better.

• If you manage an apartment complex, maybe you could offer to pick up items at the grocery store or pharmacy for some of your senior residents.
• If you manage a bank, maybe you could offer hot cocoa or cider for those who come in to make deposits on the days it snows, or give out ice scrapers at the drive-up window.
• If you manage a retail operation, maybe you could wrap customer packages extra carefully so they make it to the customers car without getting wet or falling in the slush in the parking lot.
• If you run a child or elder care operation, think about making snow days extra fun with a unique activity that you only do on the days it snows.

There are tons of ways to surprise your customers with that “little something extra”. Snow days are the perfect time to do that because they make us slow down and think about what really matters to our customers.

How can you turn a snow day into a positive customer experience for your customers?