Bright red envelopes and heart-shaped cards, cupcakes with pink frosting and “conversation hearts”-BE MINE! U’RE SWEET—remember Valentine’s Day in those grade school days? Getting lots funny or sentimental greetings from the big paper-covered box adorned with cupids was the most fun a winter’s day could bring. And sometimes, giving, as in a lace-trimmed, handmade card for Mom, was just as cool.
We may have outgrown the teacher handing out cards and pridefully counting up how many we got, but come February 14, the Valentine’s Day spirit is still in play. This year, how will you remind customers to be your Valentine?
- Send a special email greeting with Valentine’s Day wishes, perhaps including a coupon or voucher to use later.
- Got a storefront or other display opportunity? Make the most of it, with hearts, flowers and an invitation to customers to stop by for a Valentine’s Day treat, hot cider, cookies or chocolates from a satiny heart-shaped box.
- Go old-fashioned and make the Post Office proud: Snail-mail vintage-look Valentine cards to customers, pledging traditional service with contemporary attention to detail.
Connecting with customers any day is good business. But on the day when hearts are open to happy reminders of childhood friendships sealed with a simple, comical card, your thoughtfulness will make the connection, and the customer service, a heartfelt one.
What kinds of things can you do in your business on Valentine’s Day to let your customers know you care?
