Create a Powerful Web Marketing Machine with HubSpot-WordPress Integration


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HubSpot WordPress Integration


You love your WordPress website.

But the shiny, seductive web marketing splendor that is HubSpot catches your eye and tempts you away from your beloved WordPress.

It’s OK. You can have both.

Yes, the HubSpot mistress craves an exclusive relationship, but you don’t have to end your relationship with WordPress to enjoy everything that HubSpot has to offer.

In fact, you shouldn’t. (And that’s not just your conscience talking.)


With such a powerful attraction to HubSpot, why stick with WordPress?

Let’s start with what attracted you to WordPress in the first place – winning the popularity contest. And, WP gets more popular every day!

According to app integrator Zapier, which offers a bunch of HubSpot-WordPress integrations here, “Nearly 20% of the top 10 million websites and over 60 million people have chosen WordPress to power the place on the web they call ‘home.’”

WordPress has the largest development and support community of any other content management system, and that community continues to grow.

So, you’ll always be taken care of.

Also, WordPress adapts to meet all of your needs. Heck, that’s more accommodating than your actual significant other! (When’s WordPress going to make those?)

WordPress’ has virtually unlimited customization options.

Granted, we’re biased here at WhatArmy because we work primarily on WordPress maintenance and support for clients, but we choose this platform because we consider it the best.

So, that’s the why. Let’s get to the what and how of HubSpot-WordPress integration.


Unlike in most human romantic relationships, it’s smart to introduce the marketing-platform loves in your life – and encourage teamwork.

While there isn’t one magic button, pill or plugin to integrate your WordPress website with all of the features you love in HubSpot, you can get the two platforms to work together to create a more powerful web marketing solution for your site.

Here are 3 power-packed HubSpot and WordPress web marketing integrations:

The HubSpot Tracking Code for WordPress plugin, formerly the HubSpot for WordPress plugin, allows you to install HubSpot tracking code on your WordPress website to track visitor activity. That’s hot.

In the web marketing world, tracking visitors is critical.

Pulling WordPress website analytics into HubSpot allows you to:

  • set up dashboards to view website activity over time,
  • create lists based on those activities to use in campaigns and marketing automation workflows,
  • track the keywords that bring visitors to your site,
  • analyze the performance of your web pages,
  • see the source of traffic to your site,
  • um, and more.

HubSpot analytics also tracks visitor activity through the lifecycle stages to becoming a customer, letting you see conversions on landing pages, email campaigns and more. You can automate moving contacts through the funnel.

Which brings us to the second HubSpot-WordPress integration that allows you to capture those leads in the first place: forms.

This is where the relationship gets a little rocky, but it’s nothing that can’t be fixed with a little effort.

At first, integrating HubSpot forms with your WordPress website seems easy enough. Here’s a nifty bit of instruction from HubSpot on how to do it.

The problem is, the WordPress editor often modifies the form embed code, breaking the data-transfer process, which is why the top search result in Google for “hubspot form on wordpress” is the HubSpot help article called “Why is my embedded form not working on my WordPress page?”

In that article, HubSpot recommends the third-party plugin Code Insert Manager.

You can also use other form builders that allow for HubSpot-WordPress integration through WordPress plugins, such as Gravity Forms’ HubSpot for Gravity Forms plugin (which we use at WhatArmy), Contact Form 7’s Integrations plugin, SumoMe’s popover signup form (also used here at WhatArmy), and more.

Integrating forms hosted on WordPress with HubSpot’s marketing automation allows you to:

  • add subscribers to your newsletter, and track exactly who opens and clicks the newsletters sent through HubSpot;
  • set lifecycle stages as visitors fill out forms and track their form activity as they move through the funnel from lead to customer;
  • add contacts to automated workflows that nurture your subscribers into leads and leads into MQLs;
  • and more. (Sorry, I hate to keep adding this, but that’s how robust HubSpot’s functionality is! There’s always more! Of course, you know that or you wouldn’t be so seduced by HubSpot in the first place. We’re right there with ya!)

Speaking of more – let’s get some action! Calls to action.

HubSpot has some sexy CTA functionality, so you’ll want to create your calls to action in HubSpot and embed them onto your WordPress site and in blog posts.

This is also a slightly dangerous liaison.

Like forms, it seems easy to grab the embed code from HubSpot, plop it into WordPress wherever you want it to appear and – voila!

Well, you could, but again the WordPress editor will mess with the code and you won’t get those beloved metrics. Again, the top search result in Google for “hubspot cta in wordpress” yields a HubSpot help article as the top result: Why is there no data for the CTA embedded on a WordPress page?

Again, HubSpot recommends the Code Insert Manager plugin.

At WhatArmy, we added a custom field to our WordPress blog template that places the CTA at the end of our blog posts and won’t change the code. (Check it out at the bottom of this marketing funnel post – and then click on it and fill out the form. Tee hee, j/k – ah marketers. But really, if you want our help implementing this, please do click on it and fill out the form.)

Integrating HubSpot CTAs with WordPress allows you to:

  • track click-throughs on your content,
  • track form submissions as a result of those clicks,
  • Use one CTA across multiple WordPress pages and see a breakdown of performance per page.
  • Oh, and probably more.

Now, go get your integration groove on!


Uniting your two great CMS loves with these three HubSpot-WordPress integrations opens up HubSpot’s other marketing automation abilities for your WordPress website.

In the passionate world of web marketing, you can have it all.

Need help integrating your WordPress website with HubSpot? Give us a shout, and let’s get this party started!


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