Coalition Loyalty Programs for Mobile Operators

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Dear colleagues,

What can you tell about best practice of coalition loyalty programms creating for mobile operators? What was the best/worst?

Thank you.


Graham Hill
December 19, 2007
In the Public Domain

Serge

Why don’t you look in the public domain Internet for answers to your questions.

Here are a few links to get you started:

http://www.google.de/search?sourceid=navclient&hl=de&ie=UTF-8&rlz=1T4ADB…

http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=telecom+cus…

http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=telecom+cus…

http://www.google.de/search?hl=de&rlz=1T4ADBF_deGB243GB243&q=coalition+l…

Graham Hill
Independent CRM Consultant
Interim CRM Manager


SMB
December 19, 2007
That’s all great,

🙂
That’s all great, but…
I’ve just wanted to find out smth on smb’s first hand.

Anyway thank you!


Graham Hill
December 20, 2007
Any Specific Questions

Serge

Do you have any specific questions about mobile telco loyalty programmes?

There are many different flavours of programmes specifically designed to engender mobile customer loyalty, from every day low pricing (e.g. Aldi, D), through dynamic promotions (vodafone UK), through customer lifecycle management (O2, UK), to, friends and family (MCI, US), to mobile loyalty programmes (one, CH), all the way to multi-sided market coalition loyalty programmes (Payback, D) and customer experience management (Bell Canada). And that doesn’t even begin to touch on the newer areas of customer communities, customer calling network analysis and mobile social networks. Mobile loyalty management is much larger than it was just a few years ago.

Send me your email to graham(dot)hill(at)web(dot)de and I will send you a recent presentation I made on Customer2.0 at the recent IIR Mobile CRM & CEM conference. It touches on a number of these points with examples.

Graham Hill
Independent CRM Consultant
Interim CRM Manager


Ippogrifo
October 26, 2009
LOYALTY COALITIONS

Dear readers,

do you know which are the biggest coalition loyalty programmes in the USA?
Thanks,

Silvia


Sanjai Velayudhan
January 4, 2010
Need your presentation on telco loyalty

Dear Graham,

Please send me your Customer2.0 presentation that you presented @ at the IIR Mobile CRM & CEM conference.

Warm Regards,

Sanjai.


Larissa Medina
September 10, 2010
Documents

Dear Graham,

I searching for Customer Care stuff specially loyalty and Churn reduction. Do you have something interesting on this area? Thanks in advance. I would like to receive your presentation also at the IIR Mobile CRM & CEM conference.

Kind Regards,

Larissa Medina


Argiris
April 14, 2011
Loyalty Programs for Mobile Operators

Dear Graham

I would appreciate to have the preso you did at the recent IIR Mobile CRM & CEM conference re Customer2.0 and/or any other more recent or relevant.

Thx in advance

Argiris


Rahul
May 10, 2011
Loyalty Programs for Mobile Operators

Dear Graham,

I would appreciate if you could send me your Customer2.0 presentation that you presented @ at the IIR Mobile CRM & CEM conference.

Warm Regards,

Rahul.


Benedetta
June 17, 2011
loyalty program

Dear Graham

I would appreciate to have the preso you did at the recent IIR Mobile CRM & CEM conference re Customer2.0 and/or any other more recent or relevant.

Thx in advance

Benedetta


Valroy
August 1, 2013
Did you find any good Info?

5 years after you sought the information, I am in the same boat. Need help on a B2B program for telcom – but all I know is B2c
Please help
Val

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