Clash-Media implements new technology to support growing demand for online customer leads


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Clash-Media upgrades its server to power a dramatic 200 per cent growth in
data volumes and 40 per cent increase in customers in the first part of
2009. The new technology will also ensure Clash-Media is able to cope with
growth into 2010 and beyond.

New York, November 17 2009 – Clash-Media , the
online customer acquisition specialist, has announced a major upgrade to its
server infrastructure, to support the significant increase in online leads
and consumer data it is generating for clients. Throughout 2009, Clash-Media
has almost tripled the volume of data on potential customers that goes
through its cleansing, verification and reporting processes on a monthly
basis. The new servers will now enable it to continue increasing data
volumes and delivering customer acquisition information to its expanding
customer base – which uses online marketing to gain a competitive advantage
in the market.

Clash-Media’s high traffic web publishers will be among the first to benefit
from this increased capacity. The company can now scale into the future and
fully support the increasing lead volumes being generated by new
initiatives, such as its Revenue Path.

Christopher Petix, President of Clash-Media US, said: “Clash-Media has grown
significantly over the course of 2009, with our customer base increasing by
almost 40 per cent over the first half of the year. As a result, the server
upgrade with Rackspace is an important step forward for our company, not
only to deal with increased client demands, but also to prepare for future
growth. More and more companies are turning to new forms of marketing that
can deliver on their customer acquisition targets. Online lead generation
from Clash-Media can provide tangible bottom line benefits, fast ROI and
measurable customer acquisition with little risk involved.

“The investment in the new server is key to Clash-Media’s continued
development and expansion. With sound technology behind our campaigns, we
know that we can provide the best possible services to our clients now and
into the future,” added Christopher Petix.

Clash-Media delivers a global and fully transparent Online Lead Generation
service that connects advertisers with consumers. It is a full-circle data
solution that collects and manages customer data for its clients, producing
qualified leads in line with advertisers’ exact specifications to deliver an
optimized return on investment. Clash-Media provides its clients with a
centralized managed service to support any lead generation campaign. It has
established a wide global network of partners that enables it to operate in
any market around the world, and its quality control processes and
technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media is a global leader in performance-based data marketing that has
pioneered new techniques in Proactive Online Lead Generation. The company’s
powerful lead generation network connects advertisers to consumers producing
qualified leads, with detailed profiles on their interests, in line with
advertisers’ exact specifications.

Clash-Media launched in 2006 and now delivers around five million fully
opted-in sales leads every month for customers around the globe, including
Samsung, Toyota and Cheapflights.

Clash-Media currently has offices in London, New York, Copenhagen,
Stockholm, Munich and Paris. It plans to expand into Spain, Italy and

Additional information is available at

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