Choosing Technology to Support an Excellent Customer Experience

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In many of the articles we publish in Customers.com Strategies, we talk about best practices (and worst practices) in customer service. We tell you what we believe you should do to create and nurture thriving customer relationships, and what you shouldn’t do or else you’ll risk those valuable relationships.

Although our advice is based on actions, behaviors, policies, and company culture, underlying all of this is an assumption that you are investing in the right customer service technology infrastructure and solutions. It is vital that your employees have access to all the information relevant to creating a great customer experience. You need tools that allow customers to find answers and solutions on their own via self-service. You need an underlying knowledgebase that contains the answers to these questions and the proven solutions to these problems, whether the customers discover this information on their own or your customer-facing service reps provide the needed info to the customer in difficulty.

Long-time readers and colleagues know that we began life evaluating technology that made it easy for customers to do business with you and for you to satisfy your customers’ needs. We’ve never abandoned that mission. We are still offering in-depth analysis of customer service products and technical innovations that impact your relationships with your customers through our Customers.com Technology Advisory Service. (For info on subscribing to this premium service, please call +1-617-742-5200, contact us, or send an email to: [email protected].)

But we wanted to make sure that our Customer.com Strategies members had an understanding of what they should be looking for in a technology solution (or what they should make sure they can do with their current tools). So we are offering you both the most recent versions of our Social-Service Evaluation Framework and our Customer Service Evaluation Framework which lay out all the criteria upon which Mitch Kramer, our customer service, self-service, assisted service, and social-service technologies guru, bases his in-depth product evaluations, along with his most recent quarterly Customer Service Supplier and Product Update. This is the last quarterly update that Mitch will publish as he moves to yearly updates along with his in-depth evaluations of the leading offerings. We believe that this information will give you a good grounding on what to look for, what is out there, and how the competitive landscape shakes out.

Republished with author's permission from original post.

Ronni Marshak
Patricia Seybold Group
Ronni Marshak co-developed Patricia Seybold Group's Customer Scenario® Mapping (CSM) methodology with Patricia Seybold and PSGroup's customers. She runs the CSM methodology practice, including training, certification, and licensing. She identifies, codifies, and updates the recurring patterns in customers' ideal scenarios, customers' moments of truth, and customer metrics that she discovers across hundreds of customer co-design sessions.

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