To attack (I meant to say attract) new customers, Chase is now charging $5.00 to get $20 out of one of their machines if you aren’t a current customer. Now there is a brilliant trial promotion. Their CEO of banking says he feels good about it.
| Chase’s Pay $5 to get $20 scheme |
In our book, Negotiate Anything! Secrets to Make Companies Treat You Fairly, one of the tenets is when you have no other options with a business, “Do not reward bad behavior”. You need to switch to a competitor. Chase is implementing one bad behavior after another. These work against the consumers best interest.
Here are some alternatives:
- Find another ATM with a lower fee. Do not reward bad behavior by Chase.
- Buy something from a grocery store (gum) and get cash back.
- Use free ATM’s.
- Change banks… run from Chase. Essentially they are giving consumers the finger (sorry to be so blunt).
- Heck, the money store or check and go’s cost less than Chase. Chase is the new bottom feeder.
