Post By Jay Yarow and Kamelia Angelova
“A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. And there’s probably more video to choose from.”
via CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days.
In My Opinion -Wendy’s note. The article is looking at statistics provided thru TubeMogul one of the major share sites for video syndication. I can see that hot breaking news would clearly fall under this category. I think that with more long lived videos such as “How to’s”, guides, training, and testimonial videos the same statistics don’t apply. They didn’t qualify the type of video in the data. It might be interesting to see statistics on the most long lived videos…
