CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days


Share on LinkedIn

Post By Jay Yarow and Kamelia Angelova

“A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. And there’s probably more video to choose from.”

via CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days.

In My Opinion -Wendy’s note. The article is looking at statistics provided thru TubeMogul one of the major share sites for video syndication. I can see that hot breaking news would clearly fall under this category. I think that with more long lived videos such as “How to’s”, guides, training, and testimonial videos the same statistics don’t apply. They didn’t qualify the type of video in the data. It might be interesting to see statistics on the most long lived videos…

Republished with author's permission from original post.

Wendy Soucie
Wendy Soucie provides clients a unique perspective on social business strategy across an organization. Wendy applies and follows specific social media strategy and methodologies for assessments, network growth, contribution, participation and execution. She is a certified social media strategist, Social Media Academy (Palo Alto, CA). She is an accomplished trainer and keynote personality speaker.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here