Brand Advocacy and Social Media

Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48).

Some of the key takeaways are:

• Consumers mention 56 brands in conversation a week

• 1 in 3 people come to a brand through recommendation

• Customers referred by loyal customers have 37% higher retention rate

• Social Media is not an advertising platform, but a value delivery platform

• Social Media allows us to market with people, instead of at them

Brand Advocacy and Social Media – 2009 GMA Conference

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