Black for Retail But Not Bleak for Customers


Share on LinkedIn

Black Friday is big business (see chart below for shopper volume and its contribution to the overall percentage of holiday sales). The name Black Friday is traced to two origins – making retailers profitable by putting them in the “black” and the overall volume of traffic – as described by police in Philadelphia.

2010* 2009 2008 2007
# of Shoppers 200M 195M 172M 147M
% of Holiday Sales 23.5% 22.7% 19.4% 15.1%
$ Per Shopper $330 $343 $372 $347


Those who love shopping on this day will call it an “adventure” or a “ritual.” Those who endure it for the deals will call it “necessary torture”. In either case, websites like offer ways to manage the madness. Whether it’s through the availability of mobile phone apps that update deals or just an organized presentation of current and emerging offers, these sites strive to help shoppers get their needs met as easily and as pleasantly as possible. Brad of offers 10 tips for maximizing value, safety and fun on Black Friday. In the interest of this busy day, I will just share 3:

  1. “A fool and his money: be wary of Black Friday deals with quantity limits. If a store only has 10 items at that price, go elsewhere.
  2. Power of numbers: go with a team and attack separate stores or separate sections of the same store. Designate a meeting place.
  3. The quiet ones: don’t ignore stores that don’t advertise. They will have Black Friday deals too!”

For those in retail, just like your consumers the weeks ahead can be crazed or joyful. Much of what consumers will experience will be shaped by you and your staff. Tis the season, for leaders to set the tone for the BEST FESTIVE SALES SEASON POSSIBLE! May Black Friday be filled with family, friends, and positive customer experiences.

Republished with author's permission from original post.

Joseph Michelli, Ph.D.
Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here