Bing’s Stefan Weitz: A Web of Verbs, Not Nouns!


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I recently asked Stefan Weitz to sit down with me for an interview and he came back to me with this interesting idea – a discussion on the shift from a web of nouns to a web of verbs. I knew I was in for an interesting ride even before the interview started! The interview itself was no dissapointment. We dig deep into a wide range of topics and Stefan lays out some interesting ideas on how search is going to evolve.

For example, picture a search environment where the search box becomes the gateway to all the web apps out there. Stefan offers up the idea that we will be able to go to a search engine and search on “book a romantic dinner Austin”, and we will get back:

  1. A list of romantic dinner options
  2. Emphasis placed on restaurants our friends have Liked
  3. The ability to book a reservation via an app right then and there

This is just one example of the many things we discuss! You can read the full Stefan Weitz interview transcript here.

Republished with author's permission from original post.

Eric Enge
Eric Enge is a partner at Stone Temple Consulting (STC), which has been providing SEO Consulting services for over 5 years. STC has worked with a wide range of clients, ranging from small silicon valley start-ups, to Fortune 25 companies. Eric is also co-author of The Art of SEO book.


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