Beyond Profit … Having a Purpose @TOMSshoes
#44 in the Green Goldfish Project – TOMS
Taken from an answer on Quora by Josh Wiliams:
In Josh’s words:
TOMS Shoes, without a doubt, will revolutionize how we look at corporate culture in the future. They are championing the idea that a company can sell a quality product, be profitable, and give back to those in need.
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video on TOMS:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.
