Beyond a Salary, Employees Have a Higher Purpose TOMSshoes


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Beyond Profit … Having a Purpose @TOMSshoes

#44 in the Green Goldfish ProjectTOMS

Taken from an answer on Quora by Josh Wiliams:

TOMS higher purpose green goldfish

In Josh’s words:

TOMS Shoes, without a doubt, will revolutionize how we look at corporate culture in the future. They are championing the idea that a company can sell a quality product, be profitable, and give back to those in need.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video on TOMS:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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