We all know that handling a customer issue is often a make or break moment for any company. If you annoy the customer, you damage the relationship, possibly for good. If you wow them, you gain a loyal fan. This week, Ronni Marshak dissects three almost identical customer experiences — 2 bad, 1 good — to illustrate how easy it really is to wow your customers. It all comes down to one thing: how much do you respect your customers?
Treating Your Customers with Respect
Provide Concerned, Engaged, and Accurate Customer Service or Risk the Customer Relationship
By Ronni T. Marshak, Sr. VP and Sr. Consultant, December 2, 2010
