Interbrand have just released their latest report on the Best Global Brands in 2010.
I would recommend reading the full report, but as a sidenote, it’s interesting to see the Top 10 brands. With the exception of possibly Microsoft (in years gone by) how many of these are renowned for poor customer experiences? And is it a surprise to see Coca Cola at the top, bearing in mind it is a company that positions itself as “open happiness”?
1
Coca-Cola
70,452 ($m)
2
IBM
64,727 ($m)
3
Microsoft
60,895 ($m)
4
Google
43,557 ($m)
5
GE
42,808 ($m)
6
McDonald’s
33,578 ($m)
7
Intel
32,015 ($m)
8
Nokia
29,495 ($m)
9
Disney
28,731 ($m)
10
Hewlett-Packard
26,867 ($m)
Have you got any thoughts on the Top 10 brands, or the report in total? We’d love to hear from you in the comments.
Have a read of the full report here
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