For the past few weeks, I’ve been on a reading frenzy. As a blogger, I get sent tons of new books to review. As a prolific learner, I order a bunch more.
As a reviewer, I only share those I really like – which is something I’ll be doing in the upcoming month. I hope you enjoy these two books as much as I did.
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Make What You Say, Pay
Anne Miller, author of Metaphorically Selling (one of my favorite books), is back again with another excellent resource for sellers.
In Make What You Say, Pay, she shares strategies to help you inspire prospects to take action, open their minds to new options, overcome resistance and more – all through the use of language.
Rather than bombarding crazy-busy customers with tons of data and statistics, you’ll discover how to start painting more pictures — which have a much higher success rate.
In my Reeling in the Big Ones article, I show how I found just the perfect words to get my prospects to understand a difficult concept.
I stumbled onto that approach. Finally. After screwing up many opportunities. That’s not too smart. But I don’t anymore. Anne Miller taught me how to change things.
In Make What You Say, Pay!, she shares and dissects 50 different stories (including the above one) to help you see how other sellers have changed their words – and changed their results.
Summary: Excellent book; geared more toward experienced sellers who are fine-tuning their approaches and/or want new strategies to take their business to the next level.
Click here to download two free chapters, order right now or sign up for Anne’s newsletter.
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Mastering the Rockefeller Habits
By Verne Harnish
If you’re an entrepreneur, this book is a must-read. Author Verne Harnish nets out the key factors that leaders need to embrace if they want to achieve if they want to achieve rapid growth.
The focus? Finding the right priorities, making decisions based on the right data, maintaining a business rhythm, and eliminating the chokepoint.
The best thing about Mastering the Rockefeller Habits are the tools:
- One-Page Strategic Plan – a powerful resource that helps you get on the right track and stay there. (it’s used by over 20,000 companies worldwide).
- Management Accountability Plan: a tool you can use to get everyone in the company on board and contributing to the key priorities.
- Problem Solving Guidelines – excellent strategies for making the best decisions for your firm
And that’s only a few of the excellent resources you’ll find in this powerful and practical book. Well worth the investment if you intend to grow
Verne Harnish is also CEO of the Gazelles, a company that helps grow leaders of growing companies.
