B2B Marketing: Winning net new customers is #1 goal


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for 2011 and 92% raised quotas. CSO Insights asked “How confident are you you can achieve those higher quotas?”

Only 6.5% were very confident. The lowest ever!

That’s the lesson from CSO Insights webinar “Selling More Effectively for the Rest of 2011? yesterday.

The conclusion of CSO Insights study of over 2,000 companies revealed:

Companies want to win new customers, and quotas are up, but they do not have the systems and processes in place to succeed.

CSO Insights was clear. Things need to change.

  • Sales lead definitions much be agreed.
  • Lead nurturing needs to be put in place.
  • Lead scoring must be agreed and implemented.
  • Sales content needs to be delivered and measured.

These are the kinds of areas where the B2B lead generation experts at Find New Customers can help. While you need software tools like CRM, marketing automation and sales enablement, without a plan, you’re flying blind. Why don’t you contact Find New Customers today?

Check out this awesome infographic on social media and B2B. (By the way, @fearlesscomp scores a perfect 100 out of 100 at twittergrader.com and we were quoted in the book, Social Marketing for the Business Customer.)

B2B Social Media

Why don’t you download Jeff’s free B2B lead generation white paper, How to Find New Customers, today?

Republished with author's permission from original post.

Jeff Ogden
Jeff Ogden (http://jeff-ogden.brandyourself.com) is President of the Tampa based Find New Customers demand generation agency. http://www.findnewcustomers.com .


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