Will Carter is a manager at ZS in Chicago and a leader in the firm's customer experience and voice of customer practice. Will's areas of expertise include B2B and B2C customer insights and customer experience analytics, voice of customer programs, marketing strategy, qualitative and quantitative customer research, opportunity assessment, and market segmentation. He holds an MBA from Stanford's Graduate School of Business, and graduated as valedictorian from the College of William & Mary with a B.A. in psychology and marketing.
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