Walter Adamson

Missing the mark – Bank 2012 Core Challenges and why they are not

IT News reports that ANZ CIO mulls 2012 challenges, competitors but I'm puzzled that the "challenges" appear so routinely operational. In a world which is uniquely being buffeted by the major mega-trends of cloud, mobile, social enterprise, and unified communication, not to mention consumerization...

IBM’s social business journey – are Partners on the same train?

@tiffanywinman wrote a good post at the IBM Software Blog to celebrate Social Media Day. It's full of impressive statistics which show how far IBM has come as a social business and the impressive number of employees who are part of this transformation. All...

3 reasons Office365 helps Google Apps and vice-versa

After more than eight months of hype Microsoft's cloud-based productivity suite, Office 365, formally went live Tuesday with Microsoft launch events from New York and around the world. Google Apps has proclaimed a premature victory, but as we all know price isn't everything -...

Owning the customer relationship doesn’t mean owning the customer

Do companies honestly think that they can "own the customer" these days? I'm astounded to say that some behave as if they do, in such ways as lack of transparency, creating false expectations, and creating artifical exit barriers. Mistaking owning the customer relationship with...

Business model innovation yields Apple 100X growth

News is pouring out of the WorldWide Developers Conference but here are is simple snapshot of the numbers for Apple. Impressive all round: Over 25 million iPads have been sold since the original 2010 launch More than 15 billion songs have been sold via iTunes…

Social business powers Ninefold cloud while competitors fold

Social business strategy creates such a profound shift that the competitive effects can be devastating. But you don't usually see it so starkly, and in your own backyard. On the same day that Melbourne IT shuttered it's SME cloud offer "Melbourne IT gives up on...

2 Business Transformation Markers from Apple WWDC 2011

There's news galore about Apple's Worldwide Developer Conference announcements, but amongst the mountain of new feature analysis and reporting I see two transformational items which haven't got much press. The first is related to the "home media center" transformation, and the second to the...

Social media strategic, but no social media strategy – report

A recent HBR / SAS survey of how organisations are using social media is worth reading. Its analysis is biased towards SAS's interests in analytics and monitoring, but the data is interesting in itself. For example: 75% of companies said that they don't know where…

Cloud directions Facebook versus IBM, light-bulbs versus furnances

IBM and Facebook are not really fighting each other, just looking at the world from opposite ends of a telescope. Consider, IBM has to make big inroads into the cloud computing world as a commercial necessity - to sell lots of servers (hardware) and...

Is social business just better customer service?

Debate around the role of brands has been endless, and there is no end in sight. Is it all too complicated? Is a brand simply something that is there when you need it, at the right "investment" cost, that you trust to deliver, and for…

5 Takeaways from #Msft Global SMB Cloud Adoption Survey

Microsoft's new SMB cloud survey is impressive because of the coverage - almost 200 SMBs in each of 16 countries, having between 2 and 250 employees. In terms of methodology it looks quite sound. Headline The Microsoft headline: "Microsoft Survey Reveals 39 Percent of SMBs…

3 Reasons Cloud Computing as Business Transformation is misunderstood

The BBC recently published an article which became popular in the buzz - Getting your business cloud-ready. This was often retweeted as "cloud taking off in 2011". The essence of the article was captured by an early paragraph header - "From zero to server...

3 Reasons to put Business back into Social Business

Three reasons to get "business" back into Social Business are: to manage its risk, complexity and cost as a major project initiative; to ensure it fits with business strategy and informs it from customer strategies; and, to ensure that it is effectively operationalised. Getting "business"...

Why sales enablement should not be in Marketing

At OutsideIn View Jennifer Doctor asked "how do product marketing professionals, ensure that our sales team is effective and ready to sell our new products and have well designed sales tools aligned to the ever-changing sales cycle?" This was in response to a recent blog...

Social Shift: Brian Solis move to Altimeter signals consolidation in social media firms

Brian Solis has a Klout ranking of 78 and Klout generates this summary of his Twitter status: Brian Solis is a Celebrity You can't get any more influential than this. People hang on your every word, and share your content like no other. You're probably...

Small business going zero-IT with Google Apps

I like TechWorld's article on how Mo's Mobiles, is using Google Apps to bypass the IT department — not that I have anything against the IT department, nor Microsoft for that matter. It's just a good account of the business thinking of the owner...

Real company – no website – Hearsay goes all Facebook

It had to happen. When you go to Hearsay Corporation they proclaim "This is not our website" - and direct you to social media, namely Facebook as their "site". Learn about us on Facebook Meet the Team on Linkedin Follow us on Twitter It wasn't…

Vodafone kills complaint form because too many complaints !!!

Would a company in crisis management choose to disable it's online customer contact because it is getting too many complaints? If the company is Vodafone then the answer is yes! I know that's almost beyond belief but it is true. Yesterday Vodafone Australia reinstated...

The ABC of Cloud Security

It's clear that security ranks high if not the highest in the general concerns about companies migrating to the cloud. This is despite reputable research organisations like Aberdeen reporting "Web Security in the Cloud: More Secure! Compliant! Less Expensive!" Drawing on the findings from multiple...

The Value of Hutch Carpenter’s Customer Feedback Innovation Model

Hutch Carpenter's Three Models For Applying Customer Feedback to Innovation is the best post on business innovation and social media feedback that I have read. For two reasons, one is that it provides a nice, succinct business-oriented model, and secondly it doesn't mention "creativity" - my...

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