Walter Adamson
Walter Adamson
I help firms create optimal customer experiences by integrating social data, teams & processes with enterprise systems.
The much vaunted 360-view of the customer can be a bottomless pit without a clear data strategy. I help you deliver a greatly improved customer experience starting with a "45-degree" view of the customer, fully utilising social data analytics. I clarify your objectives and what data you need to service them, and guide you to operationalise "social at scale" to consistently deliver valuable customer experience at every social touch point.
What iPads Did To My Family – reblog
I don't think I'll be buying any more desktops going forward. I don't think I'll even be buying any more laptops going forward. They've...
3 Sports Fan Engagement Insights from the Digital Sport Summit
The Digital Sport Summit #dss10 in Melbourne yesterday was a sold-out event, and while I saw a few less satisfied twitters I thought that...
Earned media as a distinct form of media
I'm a bit late to the party and wasn't really on top of exactly what "earned media" is - so I have to admit...
McKinsey: B2B customers prefer fewer, more meaningful interactions
In the recent McKinsey article The basics of business-to-business sales success the B2B customers surveyed said "they care most about product and price, but what...
Why Channel Partners should connect with vendors and current customers in social media
Beth Vanni – Director, Market Intelligence at Amazon Consulting (not related to Amazon.com) recently wrote: ...doesn’t it stand to reason that solution providers will be...
Microsoft moves channels to understand customer buying process
The announcement today that Jon Roskill will take over, effective July 1st, as corporate VP of Microsoft's worldwide partner group, seems to indicate a...
Why creativity is dangerous for business innovation
I don't have much time for the BS of what I call the "innovation industry", although I do certainly admire their ability to create...
McKinsey – social media critical issue for business leaders
With the announcement of the Neilsen McKinsey Joint Venture NM Incite, the global managing director of McKinsey, Dominic Barton, said: "Social media is an increasingly critical issue...
B2B buyer process fundamentally changing – video B2B stats
Earnest Agency has been publishing some valuable summaries of social media B2B marketing stats, particularly Vital Statistics for B2B Marketers. They've just released a...
Create a Google Wave with Wave This button
I added a Google "Wave This" button to my post "How Small Business uses Facebook for B2B" clicked on it, and whammo! It created...
How Small Business uses Facebook for B2B
It's a question which is still asked everyday - isn't Facebook for friends and consumer brands why would I use it for B2B? We all...
Social leveraging an ordinary product into strong customer engagement
I read recently an admonition in a comment to a post that social media/business "only works well for companies who already deliver a competitively...
axels Do you treat friend requests differently on LinkedIn vs Facebook or Twitter?
Do you treat connection requests differently on Facebook and Linkedin? Do you maintain a managed separation between your personal and business social media worlds? The...
How to prepare for a conference using social business engagement – Xeesm
Preparing well for a business conference is often said to be the key to success. After all, if you prepare well and achieve your...
Value is in the mind of a customer not a persona
At Social Business One Wim Rampen discusses value: Most companies (their marketing departments in particular) are stuck in telling Customers what value for their money they get, based on...
Web usability – lawyers beat cinemas
In the Software as a Service world a lot of attention is paid to designing a web interface which gets people to qualify and...
Are you just social media overhead, asks Cisco Non-believer
There's a good conversation going on over at Social Media B2B where Jeffrey Cohen's post Cisco Social Media Manager Talks Facebook brought in a...
EMC, its Communities, and social media
EMC is among the corporate leaders in social media, recently listed as the 16th most "social media savvy" corporation in the US (Microsoft came...
Social media a waste for banks
We know that social media, or what we now describe as social business, is great for improving the customer experience, building loyalty, improving retention,...
Twitter is news, not social media, or is it?
Partick Stafford, a journalist at SmartCompany reports that "Twitter is news, not social media". I think he's way off the ball. Sure, the survey he quotes...