Walter Adamson
What iPads Did To My Family – reblog
I don't think I'll be buying any more desktops going forward. I don't think I'll even be buying any more laptops going forward. They've all been largely obsoleted (at least at my home) by a sleek $499 device that doesn't really have any right...
3 Sports Fan Engagement Insights from the Digital Sport Summit
The Digital Sport Summit #dss10 in Melbourne yesterday was a sold-out event, and while I saw a few less satisfied twitters I thought that it was very constructive first-time event and it had a fair deal of "how" rather than just "why". The "why"...
Earned media as a distinct form of media
I'm a bit late to the party and wasn't really on top of exactly what "earned media" is - so I have to admit to dragging my heels. I'd read the Nielsen/Facebook report which showed that earned media significantly increased ad and brand awareness...
McKinsey: B2B customers prefer fewer, more meaningful interactions
In the recent McKinsey article The basics of business-to-business sales success the B2B customers surveyed said "they care most about product and price, but what they really want is a great sales experience". And in particular they want sales reps with "adequate product knowledge" and "fewer,...
Why Channel Partners should connect with vendors and current customers in social media
Beth Vanni – Director, Market Intelligence at Amazon Consulting (not related to Amazon.com) recently wrote: ...doesn’t it stand to reason that solution providers will be more effective selling the technology, building custom applications around it and helping customers with the supporting business process if they...
Microsoft moves channels to understand customer buying process
The announcement today that Jon Roskill will take over, effective July 1st, as corporate VP of Microsoft's worldwide partner group, seems to indicate a significant shift in channel strategy, or at least a significant shift in focus and priorities. Roskill replaces Allison Watson, who by all accounts had a...
Why creativity is dangerous for business innovation
I don't have much time for the BS of what I call the "innovation industry", although I do certainly admire their ability to create wealth for themselves by selling this BS. But I resent the fact that I have to ultimately pay for it in services...
McKinsey – social media critical issue for business leaders
With the announcement of the Neilsen McKinsey Joint Venture NM Incite, the global managing director of McKinsey, Dominic Barton, said: "Social media is an increasingly critical issue for business leaders and an area of untapped opportunity for many of our clients. This joint venture will equip institutions...
B2B buyer process fundamentally changing – video B2B stats
Earnest Agency has been publishing some valuable summaries of social media B2B marketing stats, particularly Vital Statistics for B2B Marketers. They've just released a video of the stats, it's a great resource. They don't make any claim that all the stats are consistent, or precise,...
Create a Google Wave with Wave This button
I added a Google "Wave This" button to my post "How Small Business uses Facebook for B2B" clicked on it, and whammo! It created a neat Wave. That should improve the viralness of Waves. There's nothing better than instant! Google explains how to add the…
How Small Business uses Facebook for B2B
It's a question which is still asked everyday - isn't Facebook for friends and consumer brands why would I use it for B2B? We all know about the big B2C guys, the Starbucks, Pringles Adidas etc, but how about smaller businesses and B2B? The big...
Social leveraging an ordinary product into strong customer engagement
I read recently an admonition in a comment to a post that social media/business "only works well for companies who already deliver a competitively superior product". I don't agree with that comment, especially since by definition the majority of companies don't deliver a "competitively superior...
axels Do you treat friend requests differently on LinkedIn vs Facebook or Twitter?
Do you treat connection requests differently on Facebook and Linkedin? Do you maintain a managed separation between your personal and business social media worlds? The Linkedin Group discussion favours you, but here's what I wrote: Not really, but also not completely the same. @adrienne's point…
How to prepare for a conference using social business engagement – Xeesm
Preparing well for a business conference is often said to be the key to success. After all, if you prepare well and achieve your objectives early then you can relax and enjoy! We all know from our own experience that when we don't give...
Value is in the mind of a customer not a persona
At Social Business One Wim Rampen discusses value: Most companies (their marketing departments in particular) are stuck in telling Customers what value for their money they get, based on the flawed thinking that the Customer derives value from the product itself. Yet, they are completely ignoring the Customer’s role...
Web usability – lawyers beat cinemas
In the Software as a Service world a lot of attention is paid to designing a web interface which gets people to qualify and "try before they buy" with the least friction. The lawyers I was intrigued to read in the financial press today how…
Are you just social media overhead, asks Cisco Non-believer
There's a good conversation going on over at Social Media B2B where Jeffrey Cohen's post Cisco Social Media Manager Talks Facebook brought in a swift response from "Cisco non-believer": ...So you have a full-time job to maintain a facebook page? seriously? What happened to the…
EMC, its Communities, and social media
EMC is among the corporate leaders in social media, recently listed as the 16th most "social media savvy" corporation in the US (Microsoft came in at #1). They rose to fame initially through the personal visibility of Dan Schwabel "Personal Branding Expert, Bestselling Author,...
Social media a waste for banks
We know that social media, or what we now describe as social business, is great for improving the customer experience, building loyalty, improving retention, and for gaining really hot for new ideas for services - business innovation. But for some banks this is a...
Twitter is news, not social media, or is it?
Partick Stafford, a journalist at SmartCompany reports that "Twitter is news, not social media". I think he's way off the ball. Sure, the survey he quotes says that, but simply reproducing the press release doesn't contribute much to the conversation. And sure the survey is correct,...