Walter Adamson
Supercharging sales productivity with social business
Last month IDG released its 2010 Sales Barometer Study: Guidance for Sales and Sales Operations Executives, surveying the IT industry. It found there was a need to lift productivity: The rise in sales costs outpaced sales growth More leads are needed to close a deal than…
Facebook out-tweets Twitter in sharing content
Mashable's post "Starbucks Cards Can Now be Managed via Facebook" is worth reading but what I really noticed was that it was shared on Facebook nearly 4 times more than it was re-tweeted, and nearly 200 times more than it was Buzzed on Google. That surprised me, the effort of doing...
How can The Grove recover from its Facebook debacle?
Ryan Stemkoski posted The Grove in Cheney WA – The Downside to Facebook Fan Pages for Businesses where he found that the student accommodation business called The Grove had a Facebook Page, and so did all the tenants. He asks: What does it say to...
Social media savvy Microsoft’s new competitive edge – culture change
Image via CrunchBase The recent Netprospex Social 50 survey ranking US companies on their social media savviness rightly received a lot of air time. It's an achievement, no doubt, to come out on top for Microsoft. For me, a couple of things stood out in almost…
Bank cloud computing strategy unleashes new era of opportunity
Banks, the bane of our lives and the object of our derision over their lack of innovation and customer service - see mine recently - but hey! here's a decision which is business-innovative and one which will change the computing landscape in Australia from...
Aussie businesses fear using, fear not using social media
According to the inaugural 2010 Social Media Business Benchmarking Survey, conducted by market analyst Nielsen on behalf of specialist social network developer Community Engine, half of all Australian businesses believe they will lose touch with customers if they do not use social media. However there...
Microsoft tops social media savvy companies – survey
I was surprised to see that a new survey has found that employees at Microsoft Corp are the most social media-savvy in the world. The NetProspex Social Index was determined after an analysis of more than 100,000 business executives from the Fortune 1000 companies in...
Dell makes $6.5m no strategy necessary, perhaps just a plan?
Dell's Manish Mentha, VP Social Media and Community, is in the news for saying just get into social media, no strategy necessary. He also said that it is "backwards thinking" to try to figure out how to use social media to further business strategy...