Walter Adamson
I help firms create optimal customer experiences by integrating social data, teams & processes with enterprise systems.
The much vaunted 360-view of the customer can be a bottomless pit without a clear data strategy. I help you deliver a greatly improved customer experience starting with a "45-degree" view of the customer, fully utilising social data analytics. I clarify your objectives and what data you need to service them, and guide you to operationalise "social at scale" to consistently deliver valuable customer experience at every social touch point.
Last month IDG released its 2010 Sales Barometer Study: Guidance for Sales and Sales Operations Executives, surveying the IT industry. It found there was a...
Mashable's post "Starbucks Cards Can Now be Managed via Facebook" is worth reading but what I really noticed was that it was shared on Facebook nearly 4 times...
Ryan Stemkoski posted The Grove in Cheney WA – The Downside to Facebook Fan Pages for Businesses where he found that the student accommodation...
Image via CrunchBase The recent Netprospex Social 50 survey ranking US companies on their social media savviness rightly received a lot of air time. It's an...
Banks, the bane of our lives and the object of our derision over their lack of innovation and customer service - see mine recently...
According to the inaugural 2010 Social Media Business Benchmarking Survey, conducted by market analyst Nielsen on behalf of specialist social network developer Community Engine,...
I was surprised to see that a new survey has found that employees at Microsoft Corp are the most social media-savvy in the world. The...
Dell's Manish Mentha, VP Social Media and Community, is in the news for saying just get into social media, no strategy necessary. He also...