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Walter Adamson

Walter Adamson
I help firms create optimal customer experiences by integrating social data, teams & processes with enterprise systems. The much vaunted 360-view of the customer can be a bottomless pit without a clear data strategy. I help you deliver a greatly improved customer experience starting with a "45-degree" view of the customer, fully utilising social data analytics. I clarify your objectives and what data you need to service them, and guide you to operationalise "social at scale" to consistently deliver valuable customer experience at every social touch point.

Supercharging sales productivity with social business

Last month IDG released its 2010 Sales Barometer Study: Guidance for Sales and Sales Operations Executives, surveying the IT industry. It found there was a...

Facebook out-tweets Twitter in sharing content

Mashable's post "Starbucks Cards Can Now be Managed via Facebook" is worth reading but what I really noticed was that it was shared on Facebook nearly 4 times...

How can The Grove recover from its Facebook debacle?

Ryan Stemkoski posted The Grove in Cheney WA – The Downside to Facebook Fan Pages for Businesses where he found that the student accommodation...

Social media savvy Microsoft’s new competitive edge – culture change

Image via CrunchBase The recent Netprospex Social 50 survey ranking US companies on their social media savviness rightly received a lot of air time. It's an...

Bank cloud computing strategy unleashes new era of opportunity

Banks, the bane of our lives and the object of our derision over their lack of innovation and customer service - see mine recently...

Aussie businesses fear using, fear not using social media

According to the inaugural 2010 Social Media Business Benchmarking Survey, conducted by market analyst Nielsen on behalf of specialist social network developer Community Engine,...

Microsoft tops social media savvy companies – survey

I was surprised to see that a new survey has found that employees at Microsoft Corp are the most social media-savvy in the world. The...

Dell makes $6.5m no strategy necessary, perhaps just a plan?

Dell's Manish Mentha, VP Social Media and Community, is in the news for saying just get into social media, no strategy necessary. He also...

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