Vasco Pedro
Vasco Pedro is a co-founder and chief executive officer of Unbabel, a company that removes language barriers by blending artificial intelligence with real time, human translations. A serial entrepreneur, Vasco has led Unbabel since 2013, taking it through Y Combinator and raising a total of $31 million in funding.
Localizing your brand’s content has a myriad of benefits: It exposes you to new global audiences, streamlines operations, and — done right — drives...
You'd think the economic downturn would've put a damper on travel plans this summer. But that’s not how it’s playing out in the real...
The right CRM solution is the backbone for building quality relationships between brands and prospects. From executing marketing campaigns to tracking leads to forecasting...
Many organizations relied on AI to scale up operational capabilities during the pandemic. These capabilities helped organizations do more with less, and leverage existing...
Starting with the first touchpoint, a retailer’s CX can make or break a customer’s perception of a brand. But, because CX covers the entire...
The Great Resignation is placing a higher emphasis than ever on employee engagement, especially in the contact center where attrition rates remain sky-high. Fortunately,...
While it’s hard to know exactly when Covid-19 will become endemic, many organizations are planning for a post-pandemic reality. For those of us in...
Last year, I made a few predictions about what to expect in the future of customer service. Although I may have had a rosier...
Making customers feel seen and understood is a critical, yet often overlooked, aspect of localization. As companies expand into new markets, the language they’re...
What do your customers really think when they can’t find support or marketing content from your brand in their native language? As a Portuguese...
While the pandemic has changed consumer shopping habits permanently, recent Unbabel survey research shows that overall shopping budgets have remained the same for more...
Anyone who has traveled to a different country and didn’t speak the language knows the feelings of frustration and anxiety that come with that...
Does your business currently serve customers in more than one language? Do you hope to expand into more countries in the coming years? Have...
In the last decade alone, we’ve seen a rise of operations-for-everything — from DevOps to marketing ops and revenue ops — powered by all...
Empathy and native language are more deeply connected than you might think. As a native Portuguese speaker, I instantly feel more comfortable and connected...
Today’s customers can access online businesses from anywhere in the world. During the pandemic, in particular, global cross-border eCommerce sales grew 21% from January...
After the challenges that 2020 has introduced, we’re all feeling a touch of whiplash. The pandemic has disrupted our work and personal lives, making...
Being born in a native English-speaking country comes with a lot of privilege. You can visit nearly any country in the world and find...