Vasco Pedro

How Multilingual Customer Experiences Can Boost Your Business

What do your customers really think when they can’t find support or marketing content from your brand in their native language? As a Portuguese native speaker, it’s somewhat common for me to communicate with multinational corporations that don’t support my language. It’s always surprising,...

How AI Can Equip Customer Service for the Holiday Surge

While the pandemic has changed consumer shopping habits permanently, recent Unbabel survey research shows that overall shopping budgets have remained the same for more than half of global consumers. Around 20% of shoppers might even spend more this year. Specifically, consumers indicated that their...

How Language Inequity Impacts the Customer Experience

Anyone who has traveled to a different country and didn’t speak the language knows the feelings of frustration and anxiety that come with that experience. Even fluent speakers who are experts in their fields can face bias if they have an accent. Somehow, as...

Could a LangOps Leader Transform Your Customer Service Operations?

Does your business currently serve customers in more than one language? Do you hope to expand into more countries in the coming years? Have you ever faced difficulty trying to overcome language and cultural barriers when tapping into new markets? If you answered “yes”...

How to Measure the Success of Your Language Operations

In the last decade alone, we’ve seen a rise of operations-for-everything — from DevOps to marketing ops and revenue ops — powered by all types of technology that makes it easier to collaborate across teams. Above all else, technology (and the operations professionals who...

How Operationalizing Language Can Facilitate Customer Empathy

Empathy and native language are more deeply connected than you might think. As a native Portuguese speaker, I instantly feel more comfortable and connected to people who speak my language. The same holds true for customer interactions. It can be hard to translate feelings...

Why Data-Driven Language Operations is the Key to Customer Success

Today’s customers can access online businesses from anywhere in the world. During the pandemic, in particular, global cross-border eCommerce sales grew 21% from January to June of 2020, compared to the same time period last year. If something goes wrong, how many of...

5 Predictions for Global Customer Service in 2021

After the challenges that 2020 has introduced, we’re all feeling a touch of whiplash. The pandemic has disrupted our work and personal lives, making it difficult to plan more than a week ahead at a time. However, focusing on your recovery plan can actually...

Language: The Untapped Opportunity for Global Customer Growth

Being born in a native English-speaking country comes with a lot of privilege. You can visit nearly any country in the world and find someone who speaks your language. Most global companies cater to English speakers, even though they only make up about a...

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