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Vasco Pedro

Vasco Pedro
Vasco Pedro is a co-founder and chief executive officer of Unbabel, a company that removes language barriers by blending artificial intelligence with real time, human translations. A serial entrepreneur, Vasco has led Unbabel since 2013, taking it through Y Combinator and raising a total of $31 million in funding.

Customer Empathy, Translated

Localizing your brand’s content has a myriad of benefits: It exposes you to new global audiences, streamlines operations, and — done right — drives...

3 Tips for Customer Support Leaders in the Travel Industry

You'd think the economic downturn would've put a damper on travel plans this summer. But that’s not how it’s playing out in the real...

The Secret to CX Success: Supercharge Your CRM with the Power of AI

The right CRM solution is the backbone for building quality relationships between brands and prospects. From executing marketing campaigns to tracking leads to forecasting...

3 Ways Retailers Can Expand Multilingual Capabilities Beyond Customer Service

Many organizations relied on AI to scale up operational capabilities during the pandemic. These capabilities helped organizations do more with less, and leverage existing...

How Retailers Can Provide a Consistent Multilingual CX Across Every Touchpoint

Starting with the first touchpoint, a retailer’s CX can make or break a customer’s perception of a brand. But, because CX covers the entire...

3 Steps Toward Elevating the Customer Service Agent Experience with Technology

The Great Resignation is placing a higher emphasis than ever on employee engagement, especially in the contact center where attrition rates remain sky-high. Fortunately,...

3 Ways Technology Can Help Navigate the Post-Pandemic Customer Experience

While it’s hard to know exactly when Covid-19 will become endemic, many organizations are planning for a post-pandemic reality. For those of us in...

4 Predictions for Global Customer Service in 2022

Last year, I made a few predictions about what to expect in the future of customer service. Although I may have had a rosier...

How to Avoid Cultural Missteps in Localization

Making customers feel seen and understood is a critical, yet often overlooked, aspect of localization. As companies expand into new markets, the language they’re...

How Multilingual Customer Experiences Can Boost Your Business

What do your customers really think when they can’t find support or marketing content from your brand in their native language? As a Portuguese...

How AI Can Equip Customer Service for the Holiday Surge

While the pandemic has changed consumer shopping habits permanently, recent Unbabel survey research shows that overall shopping budgets have remained the same for more...

How Language Inequity Impacts the Customer Experience

Anyone who has traveled to a different country and didn’t speak the language knows the feelings of frustration and anxiety that come with that...

Could a LangOps Leader Transform Your Customer Service Operations?

Does your business currently serve customers in more than one language? Do you hope to expand into more countries in the coming years? Have...

How to Measure the Success of Your Language Operations

In the last decade alone, we’ve seen a rise of operations-for-everything — from DevOps to marketing ops and revenue ops — powered by all...

How Operationalizing Language Can Facilitate Customer Empathy

Empathy and native language are more deeply connected than you might think. As a native Portuguese speaker, I instantly feel more comfortable and connected...

Why Data-Driven Language Operations is the Key to Customer Success

Today’s customers can access online businesses from anywhere in the world. During the pandemic, in particular, global cross-border eCommerce sales grew 21% from January...

5 Predictions for Global Customer Service in 2021

After the challenges that 2020 has introduced, we’re all feeling a touch of whiplash. The pandemic has disrupted our work and personal lives, making...

Language: The Untapped Opportunity for Global Customer Growth

Being born in a native English-speaking country comes with a lot of privilege. You can visit nearly any country in the world and find...

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