Home Authors Posts by Andy MacMillan

Andy MacMillan

Andy MacMillan
Andy brings 20 years of enterprise SaaS experience to UserTesting. As a former product executive at Oracle and Salesforce, he saw the critical role that customer-centricity plays in creating great experiences. By helping companies become more customer-centric, he has grown multiple enterprise SaaS businesses to hundreds of millions of dollars.

Want To Understand Customers Better? Stop Doing These Four Things

It’s one of the biggest and oldest problems in business: how to continuously understand what customers want. What are the needs, motivations, and emotions...

2021: The Year of the Customer

The five biggest trends that will drive Customer Experience industry for the year 2021. 1. The rise of the new CEO—Chief Empathy Officer The role…

New Posts