Andy MacMillan

Want To Understand Customers Better? Stop Doing These Four Things

It’s one of the biggest and oldest problems in business: how to continuously understand what customers want. What are the needs, motivations, and emotions that drive consumer behavior? For companies, that question is as essential – and challenging – as “What is life?” Every...

2021: The Year of the Customer

The five biggest trends that will drive Customer Experience industry for the year 2021. 1. The rise of the new CEO—Chief Empathy Officer The role of the CEO in its traditional sense is evolving as we know it. The need for empathy has never been…

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