Sylvain Cottong
Sylvain Cottong
Economist by education, I now have 17 years of experience in business consulting, Internet consulting, innovation management, marketing & communication, IT, UX & service design, technology and trendwatching. Restless in my drive for discovering new knowledge and broadening my understanding on how successful things work and on how to use & implement new management models within changing markets & rising complexity, I continue to be involved in different communities and discussions around the world on the future of business, technology, government, urban & social life.
Interview in Computerworld Romania
Back in September 2011, I made a presentation at the Eastern Europe Mobile Monday summit in Bucharest. Following that presentation, I got interviewed by...
Mobile apps as touchpoints in a service system
In September 2011 I had the pleasure to be invited by my good friend and augmented citizen Dan Romescu (@dromescu), a world-travelling mobile tech...
Social Intranets, Gamification & Enterprise 2.0
Gamification will be everywhere soon. The reason is that gamification (the use of game mechanics such as leaderboards, badges, achievements…etc in non game applications) is...
On Forecasting, Backcasting & Design Thinking
For several hundred years and especially since the industrial revolution, humanity including business & politics lived with the firm assumption of unlimited resources &...
Towards a new model of management and society
The technological advances and social transformations of the last two decades considerably impact on how business, society and government interact, connect and organize themselves. Major...
Social business & service design
In my last blogpost "Towards a new model of management & society" (which was a bit to long for a blogpost I must admit)...
Customer journey mapping vs. job mapping
Customer journey maps are considered as a central tool in service design. Diagrams that illustrate the steps customers go through in engaging with...
Beyond GDP (and its microeconomic equivalent)
In my last blogpost Service design within the business model canvas I raised the question of how the business model canvas, service design and...