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Suzanne Hader

Suzanne Hader
Suzanne Hader is principal of 4twin, a New York City-based consulting firm that provides evaluation of and strategic direction for luxury brands.

Rich Brand, Poor Brand: Differentiate Your Product Through Outstanding Customer Experiences

Most people gravitate toward luxurious experiences. Some crave a perfectly made $4 cappuccino. Others, a unique handbag they're willing to pay thousands for. But...

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