Steve Offsey
Steve Offsey
Steve founded MarketBuildr to help startups build pipeline and grow revenue. As a Fractional CMO, Advisor, Consultant or Board Member, he works with Founders, CEOs, CROs, CMOs, CPOs and their teams to quickly understand new business and technology challenges, rapidly craft strategic and tactical responses to them, and lead teams in their successful implementation. Find out more about Steve at marketbuildr.com.
How to Create a Focused Ideal Customer Profile
Successful demand generation starts with a crystal-clear ideal customer profile. If you're targeting more than a single buyer with a consistent use case your...
Marketing Sourced Pipeline is the Wrong Metric for Measuring B2B Marketing
When it comes to measuring marketing performance, one metric that has become ubiquitous is marketing sourced pipeline. It's a number that gets tossed around...
How to Measure Product Market Fit
One of the most critical questions that founders face in an early stage startup is whether they've achieved product market fit (PMF). You've likely...
How To Position Your Product In A Crowded Market
The startup world is brutal. You've poured your heart and soul into building a product that you believe will change the game. But here's...
To Align Sales and Marketing Change the Game From Relay Race to Triple Threat
If you’re the CEO of a B2B SaaS business, you've likely noticed deal closure rates declining over the past few quarters. Multiple surveys have...
Advance from Personalization to Customer Journey Orchestration
The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals...
What is Customer Journey Management?
Customer journey management is a new approach to delivering the seamless experiences your customers demand. Today, customers expect that their experience with your business...
The Importance of Customer Lifetime Value for CX Leaders
By Steve Offsey CX leaders use a myriad of metrics like Net Promoter Score (NPS)®, Customer Satisfaction and Customer Effort Score. And although not all...
Measuring Customer Experience Beyond NPS
Customer experience (CX) is more important today than ever. Providing an exceptional customer experience consistently, though, is hard. Measuring customer experience and tying it...
What is Customer Journey Analytics?
If you find yourself asking “what is customer journey analytics?” you're not alone. Customer journey analytics is the weaving together of every touchpoint that...
6 Ways to Make Sure Your Journey Maps Improve Customer Experience
Like any insights-driven communication tool, a journey map is only as good as the change it drives. You may have already done the work...
5 Ways Customer Journey Mapping Can Transform Your Business Right Now
Customer journey mapping is a technique that is growing in popularity, not only with customer experience (CX) professionals, but also within marketing, customer service,...
How to Set Up Your Customer Journey Mapping Project for Success
Successful customer journey mapping projects don’t just happen by accident. They require careful planning and cross-functional collaboration and management. Many companies make decisions within functional...
How to Build a Customer Journey Map that Works
If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search...