Steve Offsey heads up marketing at Pointillist, a customer journey analytics platform that uses machine-learning algorithms to make it easy to uncover and optimize the experiences that matter most to your customers. Pointillist enables you to quickly discover your customer's journeys, so you can identify new opportunities to delight new and existing customers in differentiated ways. Steve's personal blog can be found at http://marketbuildr.com/blog/.
Successful customer journey mapping projects don’t just happen by accident. They require careful planning and cross-functional collaboration and management. Many companies make decisions within functional...
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