Steve Woods
Steve Woods
Steve Woods, Eloqua's chief technology officer, cofounded the company in 1999. With years of experience in software architecture, engineering and strategy, Woods is responsible for defining the technology vision at the core of Eloqua's solutions. Earlier, he worked in corporate strategy at Bain & Company and engineering at Celestica.
The Results: Is B2B Content “Likeable”
A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to...
Sell More by Reading Your Prospect’s “Digital Body Language”
Bob Thompson interviews Eloqua co-founder and CTO Steve Woods about his new book, Digital Body Language. Topics: What is "digital body language and why...
Why “Do Not Track” Is Bad for the Consumer and Not the Same Thing as “Do Not Call”
There has been much written about the proposed creation of the Do Not Track list by consumer advocacy groups who are concerned about the...