Sell More by Reading Your Prospect’s “Digital Body Language”


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Bob Thompson interviews Eloqua co-founder and CTO Steve Woods about his new book, Digital Body Language. Topics:

  • What is “digital body language and why it’s valuable for marketers
  • How Voxify mined 400 sales opportunities out of 3,000 “dead” leads
  • The win for sales by receiving fewer but higher quality leads
  • Advice for getting marketing and sales to work together
  • Industry adoption trends for B2B lead management solutions

Recorded on March 18, 2009.

Steve Woods
Steve Woods, Eloqua's chief technology officer, cofounded the company in 1999. With years of experience in software architecture, engineering and strategy, Woods is responsible for defining the technology vision at the core of Eloqua's solutions. Earlier, he worked in corporate strategy at Bain & Company and engineering at Celestica.


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