Dan Smith
Dan Smith
Dan manages Practices Communications at Epsilon, and was previously the CMO at both Outsell Corp & ClickSquared. Prior to joining ClickSquared, Dan was the VP of channel development at Unica where he managed Unica's MSP partnerships throughout the Americas. Before its acquisition by Unica, Dan was the CMO at MarketSoft.
Multi-Tiered Customer Engagement & How Chevy Enabled its Dealers to Increase Sales
It’s easy for consumers to have great brand experiences when the marketing function is centralized and controlled – think American Express. But when brand...
Effective Marketing with SMS
Remember SMS marketing? It was the channel that was going to let marketers reach most any customer at most any time. No...
Cross Channel Campaign Management in the Cloud
For the past few years, marketing has responded to the consumer's increasing control over how, where, and when companies reach them. New social media...
Loyalty Cards: Are You Better Off?
A retailer's motivation for offering a loyalty card is to create a mechanism to link the customer's identity to the content of the market...
Marketing 2.0: The New Reality
In today's world, intelligent, relevant marketing is typically achieved by using the campaign management and analytical tools provided by independent marketing automation vendors. These...
Facebook: It’s not an email killer
Many have interpreted Facebook's recent announcement of its unified communications platform as a threat to commercial email. Despite remarks declaring email to be...
What Does It Mean When a Customer Stops Buying Pasta Sauce?: EBM Sparks Up Direct Marketing
Consider a cash register receipt coupon offer. For many grocers, back-of-the-till coupon generation is either one size fits all or is based upon a...
Event-Based Marketing Helps Banks Pinpoint and Benefit From Changes in Customer Behavior
Of the four tenets of direct marketing—target, offer, creative and timing—getting the timing right—communicating with customers when they are actively "in the market" for...