Liana Ling

Social Media: The Largest International Expo!

While many people enjoy spending time outside during the winter season, making snowmen or cross-country skiing, others feel more comfortable having cozy get-togethers indoors with friends and loved ones. Socializing online, however, is an all-seasons activity – you can do it anytime, anywhere, and...

Behind Every Web Page is a Human Being

Sounds rudimentary? You'll be surprised at how easily, how often and how many organizations forget this. The speed at which the Internet has evolved has been overwhelming for most of us. It has changed everything – the way we read, how we do our...

Get Fit and Stay Healthy

Everyone talks about wanting to lose weight; especially at this time of the year when the holiday season has unleashed merciless calories on us! Plus most of us are still optimistic that we may actually make a resolution this year and find a way...

I Have Now Seen a Purple Cow in Action!

I bet by the time you read this post, you've seen and heard the amazing story of Ted Williams, the homeless man with the golden voice. And just in case you missed the news, watch this viral video here: When I saw this, my immediate...

So You Think You Can

Everyone wants to be a winner online as though they were vying for the title in So You Think You Can Dance, Canadian Idol, American Idol or whatever else. It's all about how many "fans" you have on Facebook, how many people "like" you...

Online Reputation Management – Honesty Pays

A customer just hit the panic button…someone posted a negative review about this company on a local online directory. I calm him down with a few questions and a quick evaluation that reveals the review was posted by a disgruntled ex-employee. Not that I'm suggesting...

How to Get Good Customer Reviews Online

As we taught in our free end-client webinar (note: archived webinar will be available next week when we start Webinar Wednesdays!) about the newest changes to Google and Local Search online customer reviews play a BIG part in helping your site be seen online,...

Psst

You may have the friendliest and most beautiful website with tons of useful information for people, but when a few bad reviews start to circulate, this may stop people from visiting your awesome website. Regularly monitoring your online reputation will enable you to...

Internet Marketing – The Human Factor

This past week I have been discussing various aspects of content marketing on my blog. While this is a "hot" online activity, I see a lot of random content without a purpose on the Internet. That explains why I felt compelled to emphasize the...

Question of the Day: Does Size Really Matter?

Ask any woman "Does size really matter?" and you will receive a number of different responses – some brutally honest and some that are, er, white lies. But in the world of internet marketing, the size of your website is not the only factor....

Is Your Content Marketing Strategy in Tune?

Five Free Tools to Help Tune Up Your Content Marketing Strategy As I have said before, there are two things I am passionate about: music and internet marketing. There is a rhythm and melody playing all around us. Sometimes we hear it, sometimes we...

The Golden Circle – Communicating What “We Believe

Recently I watched a video podcast from TEDTalks.com that really made me sit up and think about my approach to business. The speaker, Simon Sinek, is a well known marketing consultant and author of Start with Why: How Great Leaders Inspire Everyone to Take...

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