Is Your Content Marketing Strategy in Tune?

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Finding your content strategy rhythmFive Free Tools to Help Tune Up Your Content Marketing Strategy

As I have said before, there are two things I am passionate about: music and internet marketing. There is a rhythm and melody playing all around us. Sometimes we hear it, sometimes we don’t. Sometimes we add to it, sometimes we choose not to hear it. Does your content marketing strategy follow the rhythm and add to the melody? Or are you creating a new song? Before you can add to or create a new and unique song, we need to first listen to the melody playing around us.

Here are five free tools or strategies to help tune up your content marketing strategy:

1. Follow your competitors

Find your top 3 to 5 competitors and learn their rhythm. Sign up for their newsletters, read their blog and watch their videos. Know what they are saying so you can add to it, disagree or create a completely different, unique approach.

2. Google Insights for Search

Google has an excellent free tool called Insights for Search. You type in your desired keywords and you will see:

  • popularity over time (i.e. how often people have typed in a search term
  • popularity across geography (country, province, city)
  • what are the top search terms related to your keyword over the past 90 days
  • search terms related to your keyword that are rising in popularity over the past 90 days

Here is an example for the term “lead generation” in Canada:
Here is an example for the term “Christmas Shopping” in Canada:

3. Twitter Search

The Twitter search function is lesser known. It enables you see what people are posting on this micro-blogging site for a given topic in real time.

4. Social Mention

You will also want to expand your research to other social networks. Social Mention is a social media search engine that shows you results from micro-blogging networks like Twitter, what is being said in the blogosphere, videos, forums, etc. It also gives you a quotient on how often a term is repeated and whether there are mostly positive or negative comments. For those of you who need to create reports, you can download the results into an Excel spreadsheet.

5. Wordtracker Labs – Keyword Questions

It is also helpful to know what types of questions people have about a specific subject. Enter Wordtracker Labs with this neat keyword question tool. Type in a keyword and find out the most popular questions people have typed into search engines that mention your keyword during the past year.

As an internet marketing consultant, I also use some paid tools to obtain more detailed results to augment these free tools and I am sure there are other great tools out there that you are using. If you know of some that have been effective for you, please share below.

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