Ask any woman “Does size really matter?” and you will receive a number of different responses – some brutally honest and some that are, er, white lies. But in the world of internet marketing, the size of your website is not the only factor. True, large websites that have quality, optimized content that follow a focused content marketing strategy will rank well in Google and be on page 1. But don’t go running off yet to create hundreds of articles and blog posts for your website because we need to examine this more closely.
Quality content that people want to read and find valuable is essential. This will attract new readers and keep your followers interested and engaged.
Quality backlinks from authoritative websites are also required. An ethical backlinking strategy that will naturally grow links, or bookmarks, to your website from authoritative websites will ensure Google indexes your content and award a ranking based on the quality and quantity of your backlinks. For example, if you were running for a political office, one endorsement from a highly visible and influential person (such as Oprah) will carry a lot more weight then 50 endorsements from people the public has never heard of. Online, if the Government of Canada tells people your website is a good resource, this will mean a lot more than if 10 of your friends linked to your website from their personal blogs that little to no traffic and visibility.
Particularly if you have a new website, here is a three step plan to put you on the right track:
Step 1: Create a Master Plan
As I have said before, invest resources in a good content strategy. This will ensure you do not waste resources in creating a lot of content that will not add value to your website and help you be seen for your desired keywords. You may want to retain a professional internet marketing consultant to create a detailed content blueprint which you can follow on your own throughout the year.
Step 2: Simplify and Focus
Develop information and content for your target audience and focus on a single topic.
Step 3: Obtain Authoritative Links
Links, or bookmarks, to your site from authoritative websites that also contain content relevant to your area of expertise will improve the value of your website. Some suggestions are article website, press releases, directories, a blog and social media networks.
So yes, size does not always matter. Always focus on creating excellent content but take your efforts to the next level by implementing a good content marketing and SEO strategy.
