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Sivakumar Thiyagarajan

Sivakumar Thiyagarajan
Sivakumar Thiyagarajan is a Managing Consultant in Wipro Global Consulting Group’s Retail & Distribution Practice. He has over 12 years of experience in the retail and health & wellness industries, focusing on Omnichannel Supply chain, Merchandising and Store Operations programs, working with Fortune 500 companies worldwide. He has been part of several transformation programs that helped companies implement change and growth strategies across fast fashion, off price, mass merchandiser and pharmacy retail sectors.

Scaling ‘nudges’ across the retail ecosystem with Analytics and Machine Learning

“Choice Architecture” is one phrase that has stuck with me after reading “Nudge: Improving decisions about Health, Wealth and Happiness” by Richard Thaler and...

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