Shipra Bhutada
Shipra Bhutada
Shipra Bhutada is the accomplished Founder & Director of User Research at User Connect Consultancy.
With an incredible 18-year career dedicated to unraveling user insights, she brings her expertise to bear in delivering human-centric solutions across diverse domains. Her foundation includes a postgraduate degree in New Media Design from the prestigious National Institute of Design, Ahmedabad.
Shipra's leadership continues to advance the field of user research, enriching the understanding of user experiences.
What Indian smartphone users want: An insight into their digital behaviour
“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital choices. Over the...
Creating Customer-Centric Startups: A Guide To Effective User Research Strategies
First published by Inc42 on May 31, 2024 In the fast-paced world of startups, success hinges on more than just a groundbreaking idea or a...
The Essential Recipe for Implementing User Research in Your Organization
I love MasterChef! Particularly the Australia version (which, I’m certain, most people do too). It’s a show that beautifully captures the journey of home...
How to build products that win the hearts of customers?
First Published in Outlook Startups on November 20th, 2023. At its core, user-centricity puts the needs, preferences, and experiences of users at the center of...
Impact of Reading Proficiency on Digital Product Engagement: Get to Know Your Emerging Indian User
“Do you know how I study people’s attitudes and behaviours?” “You observe people more closely than most of us would!” “But sometimes we carry certain…
Empathy: The missing ingredient to creating meaningful experiences
The all-pervading quality of empathy happens to be one of the most important ingredients in the design world. My work as a User Researcher takes...