Shipra Bhutada
Shipra Bhutada is the accomplished Founder & Director of User Research at User Connect Consultancy.
With an incredible 18-year career dedicated to unraveling user insights, she brings her expertise to bear in delivering human-centric solutions across diverse domains. Her foundation includes a postgraduate degree in New Media Design from the prestigious National Institute of Design, Ahmedabad.
Shipra's leadership continues to advance the field of user research, enriching the understanding of user experiences.
I love MasterChef! Particularly the Australia version (which, I’m certain, most people do too). It’s a show that beautifully captures the journey of home...
First Published in Outlook Startups on November 20th, 2023. At its core, user-centricity puts the needs, preferences, and experiences of users at the center of...
“Do you know how I study people’s attitudes and behaviours?” “You observe people more closely than most of us would!” “But sometimes we carry certain…
The all-pervading quality of empathy happens to be one of the most important ingredients in the design world. My work as a User Researcher takes...