Shelley Rosen
Strengthening Brand America: An Interview
Interview with Shelley Rosen - Global Branding Expert1. Question: How would you articulate Brand America's promise?I believe there are three key words that best...
What Returning E-mails and Calls have to do with your Corporate Reputation?
As the CEO of your business, you know how important reputation is to your current and future success. Some CEOs go so far...
Why Change? Why Bother?
Let's face it. Flat was the new growth in 2009. Leaders sought to hold the line on spending, innovation and growth in the most...
Lessons from Tiger & Toyota: When defending corporate reputation and brand, speed is critical to success
Businesses and brands build trust with every action they take and or don't take. This is especially true when they are beneath the microscope...