Scott Logie

Riding the pandemic subscription wave

Subscription services and products were already popular with consumers, even before the massive surge that we’ve seen over the last twelve months. From food boxes and trendy beers, video and music streaming, to regular supplies of toiletries and flowers, there has been a huge...

Has COVID forced brands to take data cleaning seriously?

There have been a lot of unexpected consequences to the ongoing COVID pandemic. For example, people seem to be more considerate of others, taking time to let them through doors, moving aside to let them pass and such like. I feel that phones are...

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