Karina Dalhunova

B2B trade portal and customer loyalty: a lesson the B2B world can learn from...

Why should we care about loyalty at all Loyal customers are crucial: • They bring 80% of your total revenue. • They are 60-70% more likely to buy additional as well as complimentary products and services from you. • They are the first to try…

Salesforce campaign management: 4 steps to success

To run effective marketing campaigns, you need special tools that help you manage and track your programs, control your customer acquisition costs, and bring in more qualified leads. Fortunately, Salesforce offers everything you need and beyond to support you in your campaign management activities. Why...

Holistic CXM in 4 stages: A case of one retailer

Customer experience often goes together with a whole range of adjectives like good, bad, average, decreased, etc. In fact, there is more to customer experience than measuring it, since it’s nothing without actions. To go the full round of CX management, you would need...

New Posts