Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
3 overlapping patterns of “no code” martech and the rise of marketing makers
I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now.…
Trigger-based marketing = event-driven programming with “no code” martech in every stack
Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. A couple of eye-popping, high-level findings: Email triggers are…
What the coastline paradox reveals about infinite software specialization (in martech and other fields)
After three and a half months of working out of my basement, I was in desperate need of a change of scenery. Preferably somewhere with…
Why does the massive landscape of marketing services firms not bother people the way martech does?
The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Awe. Anger. Yes, anger. Just last week, I…
How platform dynamics explain The Second Golden Age of Martech
About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. These…
Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model
Last month, I published the latest marketing technology landscape. It grew yet again, defying many a pundit’s prior prediction, swelling to 8,000 martech solutions. Upon…
Forget the Martech 5000. Try the Martech 500 Million.
Okay, there aren’t really going to be 500 million martech apps by 2023. And if there were, we certainly wouldn’t attempt to map them in…
7 amazing marketing stacks from Cisco, Infutor, Juniper Networks, Philips, Poly, Sargento, and USPS
Spring is one of my favorite times of year in the martech industry. We release the latest marketing technology landscape. We share the latest data…
Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?
Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.…
Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers
At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team…
SaaS adoption trends at the start of 2020 (yes, before all hell broke loose)
Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they’ve shared, the report is full of highly interesting findings based…
The average enterprise uses 1,295 cloud services
I’m used to getting a lot crap pushback on the scale of the marketing technology landscape. “7,000 martech vendors is way too much!” My gut-level,…
The top 3 things marketers want martech vendors to improve
The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. It’s the kind of report that I…
Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more
As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late…
A cool (and personal) example of a “2nd Golden Age of Martech” company
Back in September 2017, Toronto-based ScribbleLive acquired ion interactive, the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had…
The many splendid varieties of marketing technologists in 2020: martech roles and archetypes
At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new,…
A marketing stack organized according to The Periodic Table of Martech
Happy New Year! To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink,…
Is martech headed for its “dot-com moment” in 2020?
Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face…
83% of marketers rip-and-replace a martech app each year — here’s why
I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram…
Martech collaboration between marketing and IT, and the real impediments to martech success
Last month, I declared that the 10-years war between marketing and IT was over. This was in response to Gartner’s CMO Spend Survey 2019-2020 that…