Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)
As Bill Murray would have said in Groundhog Day, “Well, it’s martech landscape day… again.” It has become an annual tradition at our spring MarTech…
48 marketing stacks beautifully illustrated for the 2019 MarTech Stackies: Marketing Stack Awards
For the 5th year, we’ve run The Stackies Awards, where marketers send in a single slide that illustrates their “stack” — the collection of marketing…
If you say agile marketing doesn’t work, which practices are you talking about?
Andrea Fryrear of AgileSherpas is one of the world’s leading agile marketing experts, author of Death of a Marketer, and instructor for the Agile Marketing…
What are the job responsibilities of marketing technology management?
Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at…
4 remarkable facts from the latest hard data about the growth of (mar)tech stacks
People often complain that my marketing technology landscape has too many apps. If only those crazy martech entrepreneurs would stop making more, all would be…
3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers
tl;dr There are three trends that are changing the nature of martech. They will catalyze the end of the “first golden age of martech” and…
Martech is a mainstream marketing profession, latest Gartner data confirms
As 2018 comes to a close, we can affirm that this was the year that the martech profession crossed into the mainstream. Marketing technologists are…
Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing…
The funny and frustrating truth: organizations change more slowly than technology
I’m a huge fan of Tom Fishburne, a.k.a. Marketoonist. Every week, I look forward to his latest cartoon, pulling back the curtain on some absurdity…
Now every marketer is an app developer — even if they don’t know it
One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen…
The New Rules of Marketing Technology & Operations
My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of…
3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech
The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As fate would have it, it was just a few hours before…
Martech companies talk customer-centricity, but can they be customer-centric?
A ton of marketing technology is sold today as the solution to delivering better customer experiences. Of course, martech doesn’t automagically create great customer experiences…
The CMO Council asked 8 good, hard questions about marketing technology management
The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great…
Martech Olympics: Even just the UK Marketing Technology Landscape has 417 companies
In the beginning, there was the first marketing technology landscape. And then it grew. And grew. And grew. And grew. And grew. And, yes, this…
The 4 Forces of Marketing Operations & Technology
As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals…
Bots and automation don’t automagically create a great customer experience
The alliterated alternate title for this post could be: Tickets, Tools, and Taylor Swift — One Father’s Afternoon in Automated Customer Experience Purgatory. Subtitle: a…
Choosing between being strategic or being agile is a false dichotomy
“Agile marketing” is a crutch for those who do not have a real strategy. That was the headline from an article published this week by…
The future of marketing belongs to hybrids, but don’t call them unicorns
I’ve grown to dislike the label “unicorn” in martech. In the early years of the marketing technology revolution, marketing technologists — hybrid professionals who applied…
Democratizing martech: distributing power from IT to marketing technologists to everyone
I am fascinated by “citizen technology.” That’s a terrible name for it, because it implies digital government technology, which is not what I’m talking about.…