Steve Salaway

Mortgage Meltdown: Blame It on NO CRM !

An unpublished report revealed that 90% of today's troubled mortgage originators did not use CRM technology to conduct their business. Ah Ha! That explains it! How could they reach out to their customer base! What customers? How could they deepen those relationships without the...

On Premise. On Demand. On What?

More and more of my clients are requesting an "On demand/On premise" CRM solution as opposed to an "On demand/Hosted" solution. Questioning their reasoning produced the following responses: "easier to implement globally", "less costly to maintain as a SaaS solution" and "easier to integrate...

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